Product Innovation Takes Center Stage at ECRM On & Off Premise Adult Beverage Session

More than 50 brands of beer, wine and spirits will showcase their latest product innovations to buyers from the nation’s largest retailers and foodservice operations during ECRM’s On & Off Premise Adult Beverage session, to be held September 17-19 in Bonita Springs, Fla.

ECRM On & Off Premise Adult Beverage Session Showcases Product Innovation

Buyers and sellers will connect in-person for private, pre-scheduled face-to-face meetings, which will be complemented with tons of opportunities for networking, education and fun. Among the activities scheduled are store tours of Total Wine & More, Sprouts and Publix, and roundtable discussions during which all participants can engage with their peers in discussions about the latest trends, the boom in zero-ABV cocktails, the state of adult beverage delivery and product innovation (our very own Michael Politz will moderate one of the roundtables!)

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The session wraps up with ECRM’s annual Grand Tasting Event. Sponsored by F& Beverage Magazine, each brand will have the opportunity to submit three products for tasting. Participants will vote on Best Wine, Best Spirit, Best Beer, and Most Innovative Product, and the winners will receive coverage in the magazine!

To register for ECRM’s On & Off Premise Adult Beverage Session, contact Amanda Tomsik at