PROWEIN RETURNS AS IN-PERSON EVENT IN 2022 - Food & Beverage Magazine

PROWEIN RETURNS AS IN-PERSON EVENT IN 2022

 

  • Re-Start with unique international line-up
  • Clear product segmentation in the 13 halls
  • Trend show “same but different”
  • Ticket shop for trade visitors opens in mid-December

 

From March 27 – 29, 2022, ProWein, International Trade fair for Wines & Spirits, will return as an in-person event to the fairgrounds in Düsseldorf, Germany. “We are getting very positive feedback from both our exhibitors and visitors around the globe. After the two-year pandemic related break the sector is longing for personal encounters, networking, tasting and – of course ordering,” said Bastian Mingers, Project Director of ProWein.  This was also confirmed at A+A 2021 (Leading International Trade Fair for Safety, Security and Health at Work) which was recently held in Düsseldorf and attracted 1,204 exhibitors from 56 nations and more than 25,000 trade visitors from 100 countries – including  the U.S., Canada, Asia, South America and Europe.

 

ProWein 2022 will again showcase comprehensive wine and spirits ranges with a worldwide unique diversity. International market leaders will be represented as well as importers and exporters, commercial agencies, select vintners and the regional growing regions from the big wine nations. To ensure compliance with the required COVID related distancing rules, ProWein will be extended to 13 exhibition halls. With about 5,500 expected exhibitors, the clear hall segmentation by country and region will remain. Italy will be in Halls 15 to 17, with all Italian regions represented, including the largest joint participations from Veneto, the Piemonte and Tuscany regions. In addition to Italy’s best-selling companies such as Zonin, Botter Vini and Fratelli Martini the event will also feature many top producers such as Castello di Ama from Tuscany, Elena Walch from South Tyrol and Elio Altare from the Piemonte.

 

Halls 9 to 11 will be home to the French wine sector. All growing regions will participate as well as renowned names like Castel Frère, Albert Bichot, Bernard Magrez, Dourthe, Paul Mas and Gérard Bertrand. The French line-up will be rounded off by the Champagne Lounge with some 200 producers providing a comprehensive overview of exquisite champagnes from the Champagne region.

 

In Halls 1, 4 and 5 all relevant German growing regions will be present. Approximately 800 exhibitors from Germany are expected to take part including Dreissigacker, Schneider, Hensel, Weil Herres Layat, Schlumberger and Weinkontor Freund. This is also where the organic segment can be found featuring international organic associations such as Ecovin, Bioland, Demeter and Biodyvin and individual exhibitors like the wine-growing estate Can Axartell. Overall, 45 vintners from Europe including Italy, Greece, France and Spain have registered for the popular Special Show “Organic World”.

 

Wine nation Austria will have its home in Hall 5, Portugal in Hall 13 and Spain in Halls 13 and 14. Hall 12 will be reserved entirely for producers from overseas including the Wine Institute of California, Wines of Chile and Wines of Argentina. In Hall 11 the focus  will be on spirits.

 

As in previous years, Hall 7.0 with the trend show “same but different” will invite trade visitors to explore new craft drinks in a stylish setting. About 120 exhibitors will take part and showcase ranges from gin and Mezcal to whisky and rum.

 

Online ticket shop opens mid-December

Starting mi-December, the online ticket shop will open at www.prowein.com for trade visitors to register and buy tickets (Euro 50 for a 1-day pass). Tickets can only be purchased online with proof of trade credentials – no on-site ticket sales. The website will also have the current exhibitor and products listing. Show hours are from 9:00 am – 6:00 pm daily.

 

For further information on visiting or exhibiting at  ProWein 2022, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.prowein.com and www.mdna.com; https://twitter.com/ProWein; https://www.facebook.com/ProWein.tradefair; https://www.instagram.com/prowein_tradefair

 

 

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.ttitravel.net