SAMBAZON Partners with Japan’s POKKA SAPPORO


SAMBAZON Partners with Japan’s POKKA SAPPOROSAMBAZON, the first brand to bring Açaí to the U.S., is expanding its global footprint with a unique partnership with POKKA SAPPORO Food & Beverage Ltd.

The partnership introduces a healthy, delicious “Amazon Energy” drink and “Açaí Beauty Juice” into thousands of top retailers across Japan as well as a new SAMBAZON Café in the prominent neighborhood of Hiroo, Tokyo.

“This new partnership is an exciting opportunity for SAMBAZON and POKKA SAPPORO to share the numerous health benefits and versatility of Açaí with the Japanese market,” said Ryan Black, SAMBAZON Founder and CEO. “In bringing Amazon Superfoods™ to the world stage, SAMBAZON aims to use its business and vertically integrated supply chain to create positive change from the rainforest to the shelf.”

In support of the launch of the new products, SAMBAZON and POKKA SAPPORO together hosted a launch event at the rooftop of the Tokyo Plaza building in Harajuku. The event was attended by Vogue Girl model Nicole Ishida and other TV personalities.

“With the growing trend toward natural and clean food and beverages, we are confident the new SAMBAZON “Amazon Energy” drink and “Açaí Beauty” beverages will be well received by our consumers,” said Shohei Koo, a brand marketer of SAMBAZON for POKKA SAPPORO. “We are very excited to be able to introduce Açaí products with both health and beauty benefits to our customers.”

Over the past 16 years, SAMBAZON has brought the Açaí berry and its powerful nutrients from the Amazon to the forefront of the food industry.  As awareness for the wellness properties and the delicious taste of Açaí increases, SAMBAZON’s brand continues to grow worldwide. The partnership with POKKA SAPPORO is a natural fit between like-minded companies interested in bringing consumers nutritional products driven by sustainable and ethical practices.

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Founded in 2000, SAMBAZON is the pioneer for bringing Açaí to the United States. Using honest, wild-harvested ingredients from the Amazon, SAMBAZON produces delicious products including the SAMBAZON Açaí Bowl, made from superfruit packs, fresh juices, energy drinks and sorbets made from blends of Brazilian fruits and botanicals. A socially and environmentally conscious company that uses commerce as a vehicle for positive change, SAMBAZON is committed to sharing Açaí wellness with the world in a way that supports people and planet. The Company’s Fair Trade partnership helps to protect the Amazon Rainforest, and benefits more than 30,000 family farmers, while bringing consumers the next level in Açaí nutrition. SAMBAZON products are USDA Organic, Non-GMO Project Verified, plant-based, gluten free, dairy-free and made with Ecocert Fair Trade ingredients.

About POKKA SAPPORO Food & Beverage Ltd.

POKKA SAPPORO Food & Beverage (Sales JPN¥135.6Billion) is based in Japan and operates the food and beverage business sector as part of the Sapporo Group (Sales JPN¥533.7Billion). The company concentrates management resources on products that can be differentiated, and aims to develop new brands by leveraging technology and ingredients. or