Home of the “Better Burger” to Open at The Midway Shopping Center; Hires 45 New Store Associates
Smashburger, the nation’s fastest growing “better burger” concept, continues its Westchester County expansion with the opening of its newest restaurants located at The Midway Shopping Center, 913 Central Park Ave., Scarsdale, NY, on Monday, December 9, and at 56 Haddonfield Road (next to Wa-Wa), Cherry Hill, New Jersey, on Wednesday, December 11.
Owned and operated by Smash Partners, Smashburger brings its juicy burgers that are smashed fresh, served delicious, along with its Haagen-Dazs shakes, tempting sides and regional menu items crafted to please local’s palates. The company has hired 45 local team members to staff its new location.
Smashburger will feature a regional menu created with regional flavors and tastes in mind. Its menu includes the New Yorker in NY, and the New Jersey in NJ: New York/New Jersey cheddar, garlic grilled onions, spinach, tomato and a peppercorn garlic aioli on a brioche bun, and other favorites like the Classic Smash™ Burger: American cheese, smash sauce, ketchup, lettuce, tomato, pickles and onion on an egg bun, Avocado Club Chicken Sandwich: fresh avocado, applewood-smoked bacon, lettuce, tomato, ranch dressing and mayo on a multi-grain bun, its Smashfries: fries tossed with rosemary, olive oil and garlic and much more.
“We are excited to continue our expansion throughout the area with our new Smashburger located in Scarsdale,” said Rich Greenstein, partner, Smash Partners. “Our White Plains location has been very well received. We look forward to offering the same excellent service and top notch burgers, fries and shakes in the Scarsdale area and beyond.”
Smash Partners’ partners – Rich Greenstein, Howard Novick and Ronnie Portnoy – were recently named as 2013 recipients of Smashburger’s Franchisee of the Year Award. The award recognizes the franchise group nationwide that exemplifies excellence in all areas, demonstrating a drive for success, passion for the brand, extraordinary customer service and attention to detail. Smash Partners currently operates three additional Smashburger locations in Westchester County, NY (White Plains, Mamaroneck and Pelham Manor) and has plans for six more restaurant openings in Westchester and the greater area including the Bronx, Manhattan and Fairfield County, CT between now and 2014.
“In every Smashburger market, we explore what consumers enjoy eating and then bring those tastes and flavors to our menu in an innovative way,” said Smashburger Founder & Chief Concept Officer Tom Ryan. “Guests will be excited about the unique burger, chicken sandwiches and salads we’ve created. Additionally, the extensive operations experience of Smash Partners through their work with Dunkin Brands is a great asset for Smashburger as we continue to expand in New York.”
At Smashburger, the secret is in the smash. It starts with 100-percent—fresh, never frozen, Angus Beef and is smashed on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the delicious burgers are served on toasted artisan buns and topped with a selection of the freshest produce, real cheeses and highest-quality condiments.
“We are pleased to announce the opening of our new Cherry Hill location,” said David Damato, vice president of operations, Cherry Hill Smashburger LLC. “Over the last five years, we have seen an explosion in people’s interest to eat higher quality burgers than the typical fast food fare. Smashburger’s better burger concept delivers exactly that – great burgers and excellent service in a welcoming and relaxed atmosphere. Additionally, this new location will add 55 new jobs to the local economy. We are looking forward to joining and serving members of the Cherry Hill community and beyond.”
“In every Smashburger market, we explore what consumers enjoy eating and then bring those tastes and flavors to our menu in an innovative way,” said Smashburger Founder & Chief Concept Officer Tom Ryan. “Guests will be excited about the unique burger, chicken sandwiches and salads we’ve created.”
Smashburger’s signature recipes and create your own burgers are smashed fresh, served delicious every time. But Smashburger is more than just burgers. Customers can also enjoy a selection of tender marinated grilled chicken sandwiches, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, Haystack Onions, and Veggie Frites (flash-fried and seasoned carrot sticks and green beans). The restaurant will also serve hand-spun Häagen-Dazs shakes and Stewart’s root-beer floats in frosted mugs.
“We recently opened our 243rd restaurant and are now in four international countries,” said Scott Crane, president and CEO of Smashburger. “We saw the consumer trend in demand for quality burgers in the fast casual segment a few years ago. Our timing to introduce Smashburger couldn’t have been better.” Opening its first restaurant in 2007, Smashburger reports that growth and demand in the better burger segment has never been stronger. “We are especially proud to be working with a great franchise partner like Smash Partners who operate some of our highest performing restaurants. His team has brought tremendous franchise development and operating experience to Smashburger,” added Crane.
Smashburger is America’s fastest growing, fast casual “better burger” restaurant with 243 corporate and franchise restaurants operating in 30 states and in four international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium “smashed to order” burgers, chicken sandwiches, salads, signature side items and hand-spun Haagen-Dazs shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers and side items and offering local craft beers, Smashburger has received numerous awards including topping Fast Casual’s 2012 Top Mover & Shakers list, America’s Most Promising Company by Forbes magazine, INC. 500’s List of America’s Fastest Growing Companies INC’s #9 Hire Power Award winner, and is regularly voted “best burger’ in cities all around the world. To learn more, visit www.smashburger.com.
About Smash Partners
Smash Partners is owned and operated by Rich Greenstein, Howard Novick and Ronnie Portnoy – and their three sons. Smash Partners currently operates three Smashburger locations in Westchester County, NY (White Plains, Mamaroneck and Pelham Manor) and has plans for six additional restaurant openings in Westchester and the greater area including the Bronx, Manhattan and Fairfield County, CT between now and 2014. The company plans to open a total of 26 Smashburger locations.
About Consumer Capital Partners
Consumer Capital Partners is an innovative investment and operating company, focused on starting up, operating and investing in consumer, franchising and lifestyle brands. Consumer Capital Partners also engages in modern channels of giving across a broad spectrum of contemporary causes. To learn more about CCP, please visit www.consumercp.com.