The premiere staging of ProWine ASIA 2016, International Trade Fair for Wines and Spirits, has strong international support from worldwide renowned wine and spirits producers and distributors: to date, both international group pavilions and individual exhibitors from 17 countries and regions, including Australia, Austria, Argentina, Canada, Chile, France, Germany, Greece, Hungary, Italy, Japan, Portugal, Russia, Singapore, South Africa, Spain and the U.S. have registered to exhibit. ProWine ASIA will take place at the Singapore Expo from April 12  15, 2016 alongside the 20th edition of FHA2016 (Food&HotelAsia2016).

Key exhibitors at ProWine ASIA 2016 include producers and distributors from France, Italy, Singapore and Spain, led by SOPEXA, ICEX, Prodeca, Singapore Manufacturers’ Federation, and Winalia. Companies in the international group pavilions include Ambrosia, Armagnac Castarede, Bottles and Bottles, Champagne J. De Telmont, Chateau Condamine Bertrand, Famille Laudet and Far East Distillers as well as JC Wine & Spirits, Makoto-Ya, Pierre De Segonzac and Vinovalie. Individual exhibitors include Angus Dundee Distillers, Boutinot, Cognac Guy Lheraud, Hammeken Cellars, Jackson Family Wines, Sileni Estates and Villa Domizia Quattroerre Company. This strong international participation reflects the growing market opportunities in the region, with seven million new prospective consumers joining the market annually – with a 13% increase in spending.

Southeast Asia: center of wine and spirits consumption
An emerging, affluent middle class is driving the demand for sophisticated consumer goods such as wine and spirits. According to the International Wine & Spirit Research (IWSR) 2014-2019, Asia is expected to see the largest volume increase of any region across the beer, wine, spirits and mixed drinks categories. Total yearly consumption is set to surge by almost 1.2bn nine-liter cases by 20191. These figures are increasingly fuelled by the wine trade in Southeast Asia, a region of rapidly developing economies and home to 600 million people. By 2020, this region alone will account for 30% of Asia’s wine business.

Hosting ProWine ASIA 2016 in Singapore, the hub of Southeast Asia, is the best way to connect regional wine and spirit traders with international producers looking to enter into the burgeoning Southeast Asian market. In addition to the impressive representation from all relevant wine producing nations and regions, ProWine Asia will offer trade visitors more than 300 tasting sessions, masterclasses, in-depth seminars, lectures, presentations and workshops.

“As one of the world’s most successful trade fair organizers responsible for more than 20 of the world’s number one trade exhibitions and conferences, we are excited to partner with Singapore Exhibition Services to bring ProWine ASIA to Southeast Asia for the very first time. ProWine ASIA will bring international exhibiting companies into closer contact with buyers from across Southeast Asia. Southeast Asia offers unprecedented opportunities for wine and spirit companies of all sizes,” stated Beattrice J. Ho, Project Director at Messe Düsseldorf Asia.

“We are honored to partner with Messe Düsseldorf ASIA to bring the world’s leading wine and spirits trade fair to Southeast Asia,” commented Ting Siew Mui, Project Director of Lifestyle Events at Singapore Exhibition Services. “With an increase in consumption of wine and spirits in our region, this event comes at a great time for Southeast Asia. Through the collaboration, we can further develop and extend FHA’s wine and spirits segment. This will enable us to help industry players in the region meet sales demands and keep abreast of latest industry trends and developments.”

ProWine ASIA 2016 is modeled after ProWein, the leading international trade fair for the wine and spirits sector worldwide, held annually in Düsseldorf, Germany. Since its first staging in 1994, ProWein has developed into the No. 1 trend event and order platform with strong international appeal. ProWine ASIA aims to bring the same sophistication, expertise and internationality to Singapore and Southeast Asia.

For further information on visiting or exhibiting at ProWine ASIA 2016 or ProWein in Düsseldorf, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:; Visit our web site; Subscribe to our blog at; Follow us on twitter at

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