Prized and celebrated for almost 200 years, legendary Speyside Single Malt The Glenlivet today announces the introduction of The Glenlivet 200 ML Tri-Pack, a new permanent pack containing one bottle each of The Glenlivet 12YO, 15YO & 18YO, all in a 200 ML size.
A favorite of connoisseurs and bartenders, The Glenlivet is the number-one-selling single malt whisky, the second fastest growing spirits category, in the United States. The Glenlivet 200 ML Tri-Pack has been created to drive trial of the brand’s higher marques and recruit new consumers to the superior taste and quality of The Glenlivet.
“Consumer research tells us that Single Malt drinkers are eager to learn more and pass on their whisky knowledge. They’re enthusiasts who want to share their passion for the spirit with others. The Glenlivet 200 ML Tri-Pack makes it easy to organize at-home tastings to introduce The Glenlivet to friends and bring them into the club,” explains JC Iglesias, Marketing Director, Scotch for Pernod Ricard USA. “It also makes an ideal gift for the discerning man looking to sample higher marques, and encourages trading up through the range.”
The Glenlivet 200 ML Tri-Pack box has been specially designed to make the most of the in-home tasting experience. Once the outer sleeve is removed, consumers are provided with valuable product information, introductions to The Glenlivet and tasting, and a link to become a Guardian of The Glenlivet, a free club that brings together Single Malt fans from around the globe.
“The rituals of tasting and sharing knowledge with like-minded whisky lovers are important components of the Single Malt experience,” added Iglesias. “The Glenlivet 200 ML Tri-Pack makes it easy.”
The Glenlivet 200 ML Tri-Pack includes one bottle each of The Glenlivet 12 YO (40% ABV), The Glenlivet 15YO (40% ABV) and 18YO (46% ABV). The pack will retail for a suggested price of $54.99.
Enjoy Our Quality Responsibly.
THE GLENLIVET® 12 Year Old Single Malt Scotch Whisky. 40% Alc./Vol. (80 Proof). ©2013 Imported by The Glenlivet Distilling Company, Purchase, NY
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ABOUT PERNOD RICARD USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).
The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob’s Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.com <http://www.acceptresponsibility.com/> .