From the Sunset Strip to the Vegas Strip: The legendary comedy club brings world-class entertainment to Caesars Entertainment’s Horseshoe Las Vegas
The entertainment landscape on the Las Vegas Strip is about to get significantly funnier. The Laugh Factory, crowned as “the #1 comedy club in the country” by USA Today, has announced an exciting partnership with Caesars Entertainment’s Horseshoe Las Vegas that will transform the renowned venue’s 250-seat Imagine Showroom into the new Laugh Factory Las Vegas Theater.
This landmark partnership represents more than just a venue change: it’s a strategic move that positions both brands at the forefront of Las Vegas entertainment, bringing together nearly five decades of comedy excellence with the Strip’s newest gaming and hospitality destination.
A Comedy Legacy Finds Its New Home
Opening February 2026 with a Grand Opening celebration scheduled for President’s Day weekend, the Laugh Factory’s arrival at Horseshoe Las Vegas marks a significant milestone in the venue’s evolution. David Fuhrer, President of Laugh Factory, expressed his enthusiasm for the partnership: “Laugh Factory is built for the biggest stages, from Hollywood to Chicago and now onto the Las Vegas Strip – it doesn’t get any bigger than that. We’re ecstatic for our partnership with Horseshoe Las Vegas and to bring world-class comedians, viral stars and nonstop laughter to the heart of a city built for entertainment.”
The comedy club brings with it a nearly 50-year history at its flagship Hollywood location, having launched some of the hottest stand-up comedians in the world, including Tim Allen, Tiffany Haddish, Dane Cook, Matt Rife, Adam Ray, Drew Carey, Sarah Silverman, Bobby Lee, and Brad Williams.
Star-Studded Launch Lineup
The venue’s opening strategy demonstrates a perfect blend of traditional comedy excellence and modern viral appeal. Comedian Bret Ernst, known for his work on the hit Netflix show “Cobra Kai,” will headline the soft opening weekend January 29-February 1 with two shows nightly in a classic comedy club three-person lineup of headliner, feature act and host.
The Grand Opening President’s Day weekend will feature viral sensation Concrete taking the stage for a mini-residency February 12-15. Tickets for Concrete’s performances go on sale today at 10 AM, with additional details forthcoming.
This lineup strategy reflects the evolving nature of comedy entertainment, bridging traditional stand-up with today’s digital comedy stars who have built massive followings on social media platforms. It’s a smart approach that caters to both longtime comedy fans and younger audiences discovering humor through viral content.
Strategic Partnership with Caesars Entertainment
Amy Graca, Senior Vice President of Entertainment for Caesars Entertainment, highlighted the significance of this partnership: “We are thrilled to welcome Laugh Factory to Horseshoe Las Vegas. Bringing one of the world’s most recognized comedy brands to our resort highlights our commitment to delivering unforgettable experiences for our guests. We can’t wait for the laughter and energy Laugh Factory brings to the Horseshoe.”
This collaboration represents more than just filling a venue: it’s about creating a entertainment ecosystem that enhances the overall guest experience at Horseshoe Las Vegas. The comedy club will operate Monday-Sunday with two shows nightly at 8:30 and 10:30 p.m., with additional special event headliner residencies Thursday-Sunday at 6:30 p.m.
Building on a Las Vegas Legacy
The Laugh Factory’s Las Vegas presence isn’t new: the venue previously operated for more than 12 years at the legendary Tropicana Hotel & Casino, packing in crowds with two shows nightly and special event headliners each weekend. Past headliners included comedic greats such as Andrew Dice Clay, Jon Lovitz, Tiffany Haddish, Roseanne, Gallagher, Louie Anderson, Jamie Lissow, Willie Barcena, Michael Blackson and legendary impressionist Rich Little, along with viral comedians from today’s digital age, including Rene Vaca, Concrete and Frankie Quinones.
The new venue at Horseshoe Las Vegas will continue to build on the legacy that founder Jamie Masada created decades ago, maintaining the venue’s reputation for discovering and showcasing both established stars and emerging talent.
Harry Basil, General Manager and Talent Booker for Laugh Factory Las Vegas, shared his excitement about the lineup taking shape: “We’ve already lined up some fantastic comedians and are in talks with more. We couldn’t be more excited about the lineup taking shape. Get ready for some big laughs as we gear up for what’s going to be a great time.”
The Perfect Venue Transformation
The 250-seat Imagine Showroom’s transformation into the Laugh Factory Las Vegas Theater represents a thoughtful repurposing of entertainment space on the Strip. The venue’s intimate setting provides the perfect atmosphere for comedy performances, allowing for the audience connection that makes live comedy so special while maintaining the production values expected in a Las Vegas entertainment venue.
Ticketing and Guest Experience
Tickets for the initial soft opening are on sale Tuesday, December 16 at 10 a.m., starting at $37.95 plus tax and fees. Tickets are available for purchase at Ticketmaster.com, and guests must be 21 and older. This pricing strategy positions the venue as an accessible entertainment option while maintaining the premium experience associated with both the Laugh Factory brand and Las Vegas entertainment.
The age restriction aligns with the adult-oriented comedy content while ensuring the venue can serve alcoholic beverages, an important revenue stream for comedy clubs and a key part of the traditional comedy club experience.
About the Brands
Laugh Factory has established itself as a premier comedy destination since opening its original Hollywood location 50 years ago. The venue operates California locations in Hollywood, Long Beach, Covina, San Diego, plus locations in Chicago and Reno, Nevada. The brand’s reputation for launching comedy careers while maintaining intimate, authentic comedy experiences has made it a destination for both performers and audiences seeking genuine entertainment.
Horseshoe Las Vegas occupies a prime position at the center of the world-renowned Las Vegas Strip, across from Caesars Palace and next to Paris Las Vegas. The 44-acre resort features two 26-story hotel towers with more than 2,800 guestrooms, including renovated Resort Rooms and 244 suites. As the home of the World Series of Poker® (WSOP), the resort offers nearly 70,000 square feet of casino space and a Hall of Fame Poker Room.
The resort’s entertainment offerings include the Imagine Showroom (soon to be Laugh Factory Las Vegas Theater), X Rocks Theater, and BattleBots Destruct-A-Thon. Dining options include Jack Binion’s Steak, Nosh Deli, LavAzza, and Guy Fieri’s Flavortown Sports Kitchen, creating a comprehensive entertainment and dining ecosystem that will complement the comedy club experience.
Industry Impact and Future Outlook
This partnership signals continued growth and evolution in Las Vegas entertainment offerings. As the hospitality industry continues to recover and adapt post-pandemic, venues like the Laugh Factory provide intimate entertainment experiences that complement larger-scale productions, offering guests diverse entertainment options during their stay.
For food and beverage professionals, this development represents new opportunities for cross-promotion and package deals, particularly with the venue’s dinner show potential and proximity to multiple dining concepts within the Horseshoe Las Vegas complex.
The comedy club’s operating schedule and capacity make it an ideal venue for corporate events, team building activities, and hospitality industry gatherings, potentially creating new business opportunities for event planners and hospitality professionals.
Ready to experience world-class comedy on the Las Vegas Strip? Mark your calendar for the Laugh Factory Las Vegas Theater’s opening at Horseshoe Las Vegas in February 2026, and don’t miss tickets to see Concrete’s viral comedy stylings during the Grand Opening President’s Day weekend.
Press Contact:
Aimee Stephens, A-Max Marketing + Media
702.420.0544
aimee@amaxmarketinglv.com
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral. Politz is also the founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
