There’s a New Hit Show(room) in the Big Apple

Hospitality Industry Leader FOH® Opens Showroom in New York City

By Ryan Slattery 

FOH® is ready for its close-up. The female-owned global foodservice and hospitality innovator has opened a luxury showroom at 41 Madison Avenue in the Flatiron District of New York City. 

The New York showroom will feature a wide selection of smart, trend-forward, commercial-grade products (tabletops, buffet and hotel items, among them) from the company’s two brands, Front of the House® and room360®.

“New York is a pinnacle when it comes to hospitality,” says partnerships manager Joessy Torres.

“We’re honored to be situated at the active epicenter of such a storied scene. New York really is the capital for all who seek the ultimate hospitality. We’re truly thrilled to be part of an illustrious community at the apex of this journey.”

While this is the company’s fourth showroom–others are located in Miami, the company’s main headquarters, Chicago and the Netherlands–Torres says she expects the New York location to attract major attention from “a wide variety of hospitality professionals, from media outlets to chefs and architects.”

“Each showroom offers a unique experience, with shared collaborative spaces and various products to explore,” she explains. “Our inviting space within the Flatiron District is the destination for creatives, decorators and trendsetters who come in search of inspiration from the industry’s best.”

To visit the showroom and browse the FOH® collections first-hand, clients first need to schedule an appointment online. Showroom visitors will have the ability to request product samples and place orders in real time while at the venue. Clients can also work with representatives remotely to plan projects and order materials to ship worldwide. 

For 20 years, FOH®’s innovative design team has collaborated with companies to supply tailored industry solutions. For example, Torres says working “to provide hotel partners access to chic, multi-functional, and well-priced collections” under its room360 brand, FOH® has designed and manufactured everything from “stylish in-room accessories to distinctive tabletop and buffet-serving solutions.” 

Hundreds of new products are introduced and brought to market each season. Garnering the most attention at the moment are colored porcelain collections: Bevel, Kiln and Artefact, Torres says.

“These collections are excellent this time of year,” she says. “These pieces are sure to make a statement and add a special touch to your tabletop. The bold colors are guaranteed to create an eye-catching spectacle and bring a pop of color to the room. You’ll be amazed by the vibrancy each piece adds.”

On the hospitality side, it’s a small item with big perks. The Miami soap dispenser (which has been nominated for an award at this fall’s Boutique Design Show) has a state-of-the-art refill window that allows housekeepers to quickly assess how much soap is left, allowing for more efficient workflow with less waste.

And despite what you may read, buffets are back.

“We’re noticing an overwhelming desire for buffet-style dining,” Torres shares. “It seems like people are really drawn to returning to the community atmosphere of a shared meal.”

FOH® is designing buffet stations for more functionality. The parts are modular so clients can add only the ones that suit their specific needs, she says. 

And speaking of specific, FOH® has the ability to customize products in-house allowing the company to quickly turn around an order that calls for incorporating a company logo, images or artwork with decals, as well as add creative laser etching and Metroweave® vinyl cutting technologies.

Another aspect setting FOH® apart from its competitors is the company’s commitment to sustainability. The company offers a wide range of eco-friendly products, including plateware, utensils and buffet-style presentation items to help companies reduce their own carbon footprint.

Read Also: F & B Magazine timeless relevance of The Plymouth Hotel Miami

“We’re passionate about fiercely advocating and actively participating in environmentally conscious practices,” Torres states, adding that the company sources environmental-friendly materials like poplar wood, sugar palm and fir wood for its drinkware and lifestyle products. “From our sustainable ranges that include Servewise® to our award-winning Platewise® crafted from bamboo pulp, we’re dedicated to contributing to the ecosystems health and longevity.”

Those interested in exploring FOH® collections, can visit the company’s website,, to request a consultation.