Wild Eggs Appoints New Vice President of Marketing – Food & Beverage Magazine

Wild Eggs, a favorite breakfast, brunch, and lunch restaurant chain headquartered in Louisville, Kentucky, announces the appointment of Michelle Heffernan as its Vice President of Marketing. With 25 years of marketing, sales, and advertising experience, Heffernan brings incredible expertise to her new role.


Heffernan’s career includes 17 years in the restaurant industry, where she served as the Senior Director of Marketing for Papa John’s International Preferred division. During her time there, she was involved in numerous a programsreas, including marketing, operations, point of purchase planning, local store marketing, and franchise relations. Most recently, she and her team managed database marketing programs that developed new and innovative approaches to targeting and segmenting customers. Before her tenure at Papa John’s, Heffernan helped launch the Maker’s Mark Ambassador program while working for Doe Anderson Advertising. Her agency experience also includes contributing to the growth of national brands like Morton’s The Steakhouse, Lexmark, Reynolds American, and US Smokeless Tobacco.


“I am honored to join the flock at Wild Eggs during a pivotal growth point, and I am excited to lead the brand and marketing strategy,” says Heffernan. “I have a deep-rooted love for the Wild Eggs brand. Their innovative menu offerings and commitment to quality resonate deeply with me. Together, we will explore new initiatives and push boundaries to elevate Wild Eggs’ prominence in the casual dining space.”


Heffernan is a proud alumnus of the University of Louisville, holding a bachelor’s degree in marketing. Her proven expertise in advertising and marketing spans a wide range of disciplines, including mainline advertising, interactive marketing, direct marketing encompassing acquisition and retention/loyalty strategies, CRM programs, and event management.


“We are excited to welcome Michelle Heffernan to our team,” said Andy Abbajay, CEO of Wild Eggs. “Her extensive experience and impressive track record will undoubtedly be instrumental in shaping the future of Wild Eggs.”


To learn more about Wild Eggs, visit www.wildeggs.com.

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About Wild Eggs

Wild Eggs is a contemporary breakfast, brunch, and lunch restaurant based and established in Louisville, KY. A private equity fund purchased the Wild Eggs restaurant chain on January 18, 2023. Since opening in 2007, the restaurant has gained national attention for its innovative take on classic breakfast fare. Wild Eggs offers a creative, chef-driven menu, as well as an authentic espresso bar. The restaurant chain employs more than 400 people across Kentucky, Indiana and Ohio. Wild Eggs is open daily for breakfast and lunch from 6:30 a.m. to 2:30 p.m. on weekdays and 7 a.m. to 3 p.m. on weekends.


For more information visit www.wildeggs.com.