Wyborowa Vodka Launches in the U.S. Under Leadership of Michel Roux

Wyborowa Vodka Launches in the U.S. Under Leadership of Michel RouxThe Wyborowa Company, a business unit within the Pernod Ricard Group, in collaboration with Crillon Importers Ltd., is pleased to announce the launch of WyborowaWódka, the #1 Polish vodka in Poland*, in the U.S.

Available in July in select markets, and coined “Wybo” in the states, the vodka is produced with pure rye grain exclusively from Poland, earning the esteemed Polish Vodka Seal. Wybo, created in 1927, is currently sold in more than 80 countries worldwide, and touts more than 20 international awards in addition to winning a Gold Medal in the 2014 San Francisco World Spirits Competition.  Wyborowa was the 3rd fastest growing premium vodka brand in the world in 2013**.Wyborowa Vodka Launches in the U.S. Under Leadership of Michel Roux

“We are thrilled to introduce Wybo, and the rich story of the brandto people throughout the country,” said Henrik Ellstrom, global marketing director at The Wyborowa Company. “Wybo is a national icon in its home country Poland, and we are very proud to be able to offer the brand in the U.S. Our research shows significant potential to attract U.S. consumers looking for a vodka with excellent quality and origin credentials at an affordable price, and with Crillon Importers under the leadership of Michel Roux, we have found the right route to market for the brand.”

Available in a long neck bottle and a newly designed “ripped paper” label in navy blue and silver, Wybo is craft distilled in 40 small-scale agricultural distilleries in Western Poland and is run through a continuous distillation process giving the vodka its exceptional smoothness.
Wybo will be distributed in the U.S. by Crillon Importers Ltd., headquartered in Paramus, N.J., an importer and owner of a variety of international spirits.

“We are excited to be working with the Pernod Ricard Group and Wybo and we know it will be a great long-standing partnership,” said Michel Roux, CEO of Crillon Importers Ltd.

For more information on Wyborowa, visit pernod-ricard.com, and tweet them at @Pernod_Ricard.