100 Montaditos, the celebrated franchise restaurant chain from Spain, announced a deal to expand its presence in New York. The restaurant, which features 100 versions of the popular Spanish sandwich called the Montadito, plans to expand its footprint in the New York area and cement its U.S. presence as first franchise restaurant from Spain in the country. The agreement was conducted between 100 Montaditos and Mini Hospitality, an affiliate company from Crown Acquistions. The new plan for expansion will expect 28 restaurants in the next three years in all boroughs of New York City. These new locations will be in addition to the first New York City location on Bleecker Street and the soon to open Ludlow Street location. The initial goal is to have five locations open by the end of 2014.
“With our initial success in Manhattan, the next logical move was to allow expansion to all other areas of the New York City metropolitan region,” said Francisco Javier Cernuda, CEO of 100 Montaditos. “We look forward to 100 Montaditos being as widely recognized in the U.S. as it is overseas.”
The concept for the new locations is inspired by early 19th century taverns from Spain which were known for offering a unique combination of comfort and quick, personalized service. The restaurant’s set-up will be designed to stimulate communal interaction and to offer guests a lively atmosphere that invites them to stay and enjoy culture and food from Spain’s Mediterranean diet. With presence currently in Virginia and Maryland, the brand will open additional stores in those markets as well as expand to new territories including Washington, D.C. and Texas.
About 100 Montaditos
Founded in 2000 in Huelva, Spain and inspired by 19th century Spanish taverns, the fast casual restaurant chain 100 Montaditos now operates more than 300 franchised restaurants in Spain, United States, Mexico, Colombia, Chile, Portugal and Italy, 100 Montaditos is the largest franchise restaurant chain from Spain around the world, with plans to have 500 restaurants open by the end of 2014. It has recently been identified as one of the most promising up-and-coming food chains in the US by Yahoo! Finance and Technomic Inc. Additional accolades include being named Business of the Year by the Belgian consultancy Newim in 2012, received the Spanish Hospitality Industry, Federation’s International Spanish Company of the Year Award that same year, and has been hailed by [Quid] http://quidim.com/quid/ as a “love brand” along with such brand icons as Apple, Inditex and Coca-Cola for consumer loyalty. 100 Montaditos owns two other brands in Spain: La Sureña and TGB (The Good Burger).