August 2016 Issue Food & Beverage Magazine

August 2016 Issue Food & Beverage Magazine

Trends, it is true that the culinary professionals lead in food trends. The staying power of upcoming trends can be best determined by its contributions to a society’s consumption traditions. As much as things change, they tend to remain the same. But I’ll get to that in a moment.


Trending Food

The ever-changing development of food products with new ingredients to match today’s trends in food and beverage, is more complex than ever: Restaurants, Chefs, and Food Shows are now educating the consumer to understand more about food culture – whether it’s farm to the kitchen, or all food niches, trends and preferences.


Todays chefs are not just sticking with their own categories and specialties, but a broad base of food tasting improvements.

Traditionally branding helps in forging relationship with customers while increasing awareness, identity and sales branding is an important service that helps in attaining a special image among the foodies. But, it is essential to get these and marketing services from organizations who will give your product the attention it deserves, creating special strategies for achieving success in the marketplace. Food & Beverage Magazine, has proven strategies with industry “know-how.”  Providing the right effort to help upcoming as well as existing products achieve success in today’s trending market.

Useful advertising creativity in achieving a desired reputation to increase sales.

Trending Beverages

Restaurants are now realizing that some of their customers prefer cocktails throughout their meal, and are being served custom designed cocktails to complement their menu.

In the quest to be hip and on-trend, and diet conscious, the modern craft cocktail recipes ingredients, have evolved with molecular mixology. This brings me to the latest trends Mocktails/Skinny Cocktail. ARKAY collection of alcohol-free liquor products. The taste gives you the same flavor and sensation as any alcohol based cocktails served today.

Restaurants and bars should consider featuring Skinny cocktails on thier menu for guests who are counting calories. The market will see more of these drinks aimed to provide busy, health conscious consumers leading a guilt-free lifestyle.  They are as popular as some of the retro classics that are being served. Everyone wants to enhance their lives and their health in some way. When there’s a product that promises to help with our health or with our well-being, we tend to give it a second look to see what it might be able to offer. ARKAY provides this latest trend.

People love things that are new and different, so these drinks tend to be more popular than ever. And with cool colors. People will love to sit around, sipping and enjoying the taste of this new age beverages.


 “We’ve got two perfectly good forks at the end of our arms” – Anonymous


-Michael Politz