el Jimador, 100 percent blue agave tequila, announces the launch of its “Cinco de Jimi Cup” contest in which participants can win a trip to Casa Herradura in Jalisco, Mexico to play a friendly match alongside former soccer legends from the U.S. and Mexican National teams. Eleven prize winners will receive round-trip airfare, accommodations, and local transportation for themselves and a guest.

“Cinco de Jimi Cup is an extension of our overall commitment to create once-in-a lifetime experiences for soccer fans,” said Jesus Ostos, tequilas brand marketing group manager. “We are thrilled to kick off the first of a series of interactive contests leading up to Brazil 2014 to engage consumers with the brand in a memorable way.”

To enter, adults 21 and older must define what they are made of by creating a list of characteristics that define them by percentage. The “Tell Us Your 100%” submissions will be accepted through el Jimador’s Facebook page at www.Facebook.com/elJimador <http://www.Facebook.com/elJimador>  under the “Cinco de Jimi Cup” tab, from March 15 to May 6, 2012. A panel of judges will review the entries and select 11 winners based on originality, personality and use of el Jimador brand. The winners will be announced by May 9, 2012 and be contacted via e-mail or phone. The friendly match with former Mexican and U.S. National Team soccer players will be held on June 6, 2012 at Casa Herradura’s Hacienda San Jose del Refugio. No purchase is necessary to participate. Void in CA and where prohibited. To see the Official Rules, visit www.Facebook.com/elJimador <http://www.Facebook.com/elJimador>

Recently named Brand Ambassador, Alexi Lalas, will promote the contest through a series of interactive videos that will air on ESPN, MLS.com and Facebook. Additionally, the contest is being supported at retail with thematic point-of-sale and at many bars and restaurants frequented by soccer aficionados.

About el Jimador Tequila
From Casa Herradura, established in 1870, el Jimador is a premium, authentic 100 percent agave tequila that captures the spirit of real tequila. The name el Jimador honors the men who harvest the locally grown agave with great pride and care. Since its introduction in 1994, el Jimador has become the No. 1 selling tequila in Mexico*. el Jimador is the official sponsor of the MLS, U.S. Men’s and Women’s National Teams and the annual U.S. Tour of the Mexican National Team. To learn more about el Jimador, visit www.eljimador.com.