Great White Expands Los Angeles Footprint to Third Location in West Hollywood - Food & Beverage Magazine

Great White Expands Los Angeles Footprint to Third Location in West Hollywood

Great White Partners announces today the official opening of its third location in Los Angeles. Located on Melrose Avenue in the heart of West Hollywood, Great White – Melrose is the latest in the Los Angeles-based, Australian-owned brand’s growing portfolio of all-day cafes and lifestyle destinations offering an unmistakably curated blend of food & beverage, art, architecture, design, music and beyond.

As with the Great White flagship in Venice Beach and second location in Larchmont Village, Great
White – Melrose’s menu, helmed by Chilean chef Juan Ferreiro (formerly of Per Se), is inspired by a
blend of coastal cultures with a focus on fresh, local, seasonal, accessible fare that is simple and
allows its ingredients to shine. A mix of old favorites and new additions, the food menu will see
classic offerings such as juices and smoothies, bowls, salads, a range of wood-fired pizzas, along with
new items (which will soon be available across all Great White locations) including:

pistachios, winter citrus, smoked oil, sourdough

chili aioli, lemon zest, thai basil

puffed grains, chili sauce, scallions, cilantro

roasted broccolini, marinated radish, brown butter

whipped goat cheese, tomato chili jam, breadcrumbs

wood-fired pita, roasted cauliflower, raisins, labneh

bok choy, spicy butter sauce

The brand’s celebrated natural wine program, headed up by Andy Miller (formerly of Tabula Rasa)
also mimics their approach to food, delivering fun, bright and crushable wines made by small and
independent producers, where the stories are as important as the grapes. Guests can expect varietals
in the form of a “pet nat” by delinquent winemakers from South Australia, a Glou-Glou style chilled
red, made by a mother and son in Lorraine, France or their own skin contact ‘The Horse With No
Name’ in partnership with the duo behind Northern California-based Deux Punx and with artwork by
local LA-based artist Randy Perez – all rotating on a weekly basis.

“Great White was born out of what we perceived to be a gap in the market for an all-day, fast-casual
cafe that we knew at home in Australia,” said Sam Trude, Co-Founder of Great White Partners. “Our
West Hollywood location is an extension of what we’ve found to be a successful formula that
considers all of the necessary elements for an unforgettable dining experience – interesting art,
design, architecture, music, and a variety of options as it pertains to both food and beverage that
feature the best ingredients and an ever growing list of talented makers.”

Partnering with Los Angeles-based architect Natalie Kazanjian to set the tone, the new,
5,000-square-foot space (that exists on the site of a former laundromat) embodies the brand’s
signature European-inspired aesthetic with plastered walls, soft woods, clay wall lights and zellige
tiles. The eye-catching pink exterior facade is color-matched directly to one of the co-founder’s
childhood home in Australia. The interior dining room is anchored by a striking Portuguese limestone
bar and large woven pendants from Pakistan. Custom doors open up onto the expansive outdoor
patio with twin fireplaces and reclaimed cobblestone flooring from Germany. A large-scale painting –
“Forgotten Planet Awakens” – by Berlin-based artist Danny Gretscher adorns the main wall and acts
as a focal point of the dining room.

The latest location also boasts an outdoor private dining room for up to 12 guests, a distinct space to
host intimate dinners and events, with the purposeful, laid back hospitality that Great White has
become known for.

“I have always enjoyed this part of West Hollywood, which seems to seamlessly connect all of the
different worlds within it such as entertainment, nightlife, tourism, etc.,” said Sam Cooper,
Co-Founder of Great White Partners. “What underpins all of it is the community. We look for a
strong sense of community in every space we enter. There is a real energy about this space and the
surrounding area and we are excited to tap into that with Great White – Melrose”.

Further highlighting the brand’s dedication to an immersive, all-encompassing experience for its
guests, Great White – Melrose will mark the incorporation of high efficiency, low powered speakers
Ojas. With a mission to bring realistic, natural sound to the masses, the high-end audio equipment
will be featured across all Great White locations in the coming months, streaming the brand’s highly
sought after playlists, specially curated by Music Director and DJ Max Van Ville.

Great White – Melrose is located at 8917 Melrose Avenue (between Almont and La Peer) and open
between the hours of 8am – 10pm starting Friday, November 11th, 2022. Reservations can be made
online now via Resy.

%d bloggers like this: