Handy Seafood Teams up with OLD BAY® for Seafood Product Launch - Food & Beverage Magazine

Handy Seafood Teams up with OLD BAY® for Seafood Product Launch

Handy Seafood, North America’s oldest seafood processor, and OLD BAY®, makers of the world-famous Chesapeake flavored seasoning, have partnered to create the most authentic seafood experience for the
frozen seafood aisle. Customers are sure to appreciate the convenience of these restaurant-quality products at home.

Handy Seafood’s OLD BAY® Crab Cake features wild-caught blue swimming crab from fresh crabs and OLD BAY seasoning that adds a rich, time-honored Marylandstyle flavor to these hand-crafted cakes. Perfect for everyday meals with family or entertaining with friends.

Handy Seafood’s OLD BAY® Breaded Shrimp features fresh shrimp lightly coated in a crispy
OLD BAY panko coating. Oven crispy in a matter of minutes, these easy-to-bake shrimp are perfect for everything from parties to meal planning.

“As an industry leader in crab cakes, we are excited to enhance our seafood portfolio with OLD BAY, given the brand’s strong presence in the seafood industry,” stated Todd Conway, CEO of Handy Seafood. “We are equally excited for individuals and families to indulge in restaurant-quality menu items from the comfort of their home. Adding the OLD BAY brand to Handy’s branded seafood products should increase awareness of the value-added frozen seafood ategory,” said Conway.

“OLD BAY has been a fan-favorite for over 75 years in the Chesapeake Bay region and
beyond,” said Jill Pratt, Chief Marketing Excellence Office, McCormick. “Seafood and OLD
BAY go hand-in-hand. We are excited to work with Handy to offer seafood staples that are
packed with our iconic, bold, and one-of-a-kind OLD BAY flavor that fans can enjoy from the
convenience of their home.”

The Handy Seafood and OLD BAY cobranded products are now available at retail locations
nationwide. Both Handy Seafood’s OLD BAY products will be available to sample at the
Seafood Expo North America, visit booth #823 on March 13-15th. Contact Handy today at
sales@handyseafood.com or 1-800-426-3977.

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