Happy Chef, Inc. a leading culinary apparel brand, today unveils a newly refreshed brand identity, featuring a new website, refined messaging, and a modernized logo. The brand refresh represents both the evolution of the company, as well as its strategic vision for growth.

The first expression of this multi-phase initiative is the launch of the company’s new website. The changes – designed to introduce faster functionality, multifaceted imagery and video, and enhanced customer service. The result is a new, more dynamic online shopping experience.  The new HappyChef.com features extensive product photography, product video and detailed information with regard to fabric, garment care, size and fit.  The new logo represents a modern update of its former iteration and will be used in all labeling and packaging.  President, Jim Nadler stated, “At the heart of this rebrand is our desire to focus on the individual chef and unlock new opportunities to more nimbly serve their exact needs.”


With the new branding, the company, known for their lightweight uniforms and technical fabrications, plans to introduce new products in the near future designed to bring more comfort and style to the kitchen.  Along with product, they will be launching new initiatives to partner with and support members of the culinary community. Brand Director, Jake Nadler, shares “We are passionate about potential and believe that every chef has the ability to make a positive impact on the world through their work. They inspire us to do our best for them. Through both product design and compelling brand experiences, we are focused on supporting every chef in his/her effort to help achieve their culinary dreams.”


About Happy Chef


Happy Chef, Inc., headquartered in Butler, NJ, is a leading designer, marketer and distributor of culinary and hospitality apparel and footwear. First to introduce lightweight chef coats and technical fabrications that revolutionized the culinary uniform market, Happy Chef works in collaboration with chefs to design product that is both comfortable and visually appealing.  The brand’s innovative products are sold to culinary professionals at all levels. For more information, visit Happy Chef at www.happychef.com.