Napa Valley’s acclaimed Acumen Winery ( announced today that it has appointed Ahna Jotter to the role of direct-to-consumer (DTC) manager. In this key role, Jotter will manage the Acumen Wine Gallery in downtown Napa and the Acumen Red Diamond Wine Club, as well as all aspects of  the winery’s DTC program. A wine country native with a lifelong passion for art, agriculture and wine, Jotter joins Acumen after 12 years at The Hess Collection Winery, where she served as DTC manager.

Acumen Winery Appoints Ahna Jotter as Direct-to-Consumer Manager

Jotter was raised in Napa Valley and grew up helping with bottling and labeling at her grandfather’s small, family-run winery in Yountville. After studying botany, Jotter worked as a floral designer before joining the team at The Hess Collection Winery. During her tenure at Hess, Jotter was promoted from wine educator to visitor center assistant manager and ultimately to DTC manager, where she oversaw the wine club, e-commerce programs, and club events.


“With her Napa Valley roots, her passion for the arts and agriculture, and her gracious approach to hospitality, Ahna is a fantastic addition to our team, and the perfect person to tell the story of our estate vineyards on Atlas Peak and our mountain-grown wines,” said Sales & Marketing Director Diana Schweiger. “With Ahna guiding our DTC program, we are excited to continue building on the great relationships we have formed with our customers and club members.”

As DTC manager, Jotter is excited to build on the winery’s focus on combining fine wine, art and music at the Acumen Wine Gallery. “The Acumen Wine Gallery has always been more than just a tasting room,” said Jotter “it’s a place where people can come together to share music, art, wine and even Champagne. We are a winery that is inspired by beauty and creativity, both in wine and life. Sharing our passion with our club members, guests and other friends is at the heart of what we do.”

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About Acumen

Acumen was founded in 2012 by entrepreneur Eric Yuan, with the goal of making the finest estate-grown wines on Napa Valley’s Atlas Peak. To achieve this goal, Acumen farms two estate vineyards—Edcora and Attelas—totaling 116 planted acres. Using grapes from these organic and sustainably certified estate vineyards, Acumen crafts a small portfolio of acclaimed mountain-grown wines, with a focus on Atlas Peak Cabernet Sauvignon and Sauvignon Blanc. To learn more, visit