RESTAURANTS & CHEFS

Nobu North Coast Opens at OGAMI: A Landmark Debut for World-Class Japanese Luxury on Egypt’s Mediterranean

By 
August 4, 2025
5 mins read

A New Era for Egypt’s North Coast: Nobu Arrives at OGAMI

Egypt’s hospitality and luxury real estate scene just had its most exciting shake-up of the year. Nobu Hospitality, the iconic global luxury brand helmed by chef Nobu Matsuhisa, actor Robert De Niro, and producer Meir Teper, has officially launched its much-anticipated Nobu North Coast at OGAMI—the innovative new 440-acre development from SODIC in Ras El Hekma. This marks more than a new restaurant; it’s the Egyptian debut of an international lifestyle icon, and its arrival signals an ambitious evolution for the Mediterranean’s most sought-after coastline.

The Official Opening: Nobu Makes Waves on August 4, 2025

On August 4, 2025, the doors opened at Nobu North Coast, ushering in a bold new standard for dining, design, and destination experiences in Egypt. Buzz for the launch had been building for months, with exclusive pre-opening events lighting up late July and drawing high-profile guests from across Egypt and beyond.

The big reveal of Nobu’s signature Japanese-Peruvian fusion cuisine—served in an environment blending Nobu’s understated elegance with the sun-kissed energy of the Mediterranean—was met with rave reviews. Food & Beverage Magazine’s own data shows that news of Nobu’s Egyptian opening outperformed previous regional hospitality launches on social media by over 40% in its first week, reflecting the intense anticipation among foodies and industry insiders alike.

“This partnership reflects our commitment to curating world-class experiences and introducing global icons to Egypt in a way that feels both thoughtful and distinctly local. Nobu is not just a restaurant; it encapsulates everything OGAMI stands for: intentional design, elevated hospitality, and a bold new standard for coastal living.”
—Ayman Amer, General Manager of SODIC (sodic.com)

OGAMI: Next-Level Coastal Living on 440 Mediterranean Acres

Location and context are everything, and OGAMI—SODIC’s flagship coastal project—offers a canvas unlike any other. Situated in Ras El Hekma, a stretch of the Mediterranean famous for turquoise waters and powdery white sand, OGAMI spans an incredible 440 acres of prime beachfront real estate. The vision: combine Japanese minimalism with Mediterranean warmth, creating an ecosystem where wellness, design, and world-class hospitality meet.

Featuring the Nobu Restaurant, soon-to-follow Nobu Residences, and Egypt’s first Nobu Hotel, the development is set to become a magnet for cosmopolitan residents, travelers, and investors. The project’s master plan, recently awarded “Master Plan of the Year” at the 2025 Architecture Leaders Awards by Design Middle East, reinforces OGAMI’s status as a future anchor of luxury living on Egypt’s coast.

Cuisine Meets Culture: Nobu’s Signature Experience

Nobu isn’t just a restaurant—it’s a globally recognized event in hospitality, and its arrival in Egypt brings with it an experience built on signature dishes and local inspiration. Diners at Nobu North Coast are greeted with globally celebrated classics like Yellowtail Jalapeño and Black Cod Miso, but the kitchen team, working closely with chef Nobu Matsuhisa himself, has also developed Egypt-exclusive creations that marry Japanese innovation with Mediterranean ingredients.

Designed by NYC-based Rockwell Group (rockwellgroup.com), the restaurant’s interiors utilize natural textures, sunwashed woods, and geometric lines to create a relaxed yet sophisticated ambiance—all underscored by breathtaking sea views and the magnetic energy of the Mediterranean.

Adding to the buzz, Nobu’s Egypt debut is launching with a curated series of cultural and culinary events. Think: globally renowned chefs collaborating with local talent, immersive mixology classes, and “sunset supper clubs” that stretch long into the balmy North Coast nights.

Real Estate Meets Lifestyle: Nobu Residences and Hotel

The Nobu experience isn’t limited to dinner reservations. SODIC’s pioneering partnership with Nobu introduces an all-new real estate philosophy on Egypt’s coast. The Nobu Residences offer a truly immersive lifestyle—melding the privacy and comfort of home with the distinctive flair, service, and wellness philosophy that have defined Nobu’s global brand.

Residents will enjoy private beachfront access, signature Nobu hotel amenities, and peerless hospitality, all wrapped in contemporary design inspired by both Japanese and Mediterranean sensibilities. The launch of Nobu Hotel OGAMI is set to further fuel Egypt’s emergence as a luxury travel and investment hotspot.

Investment Snapshot: Prices and Payment Plans

  • Residences start at 150,000,000 EGP (~$3.1 million USD), with a competitive 10% down payment.
  • Installment plans stretch up to 8 years, designed for maximum flexibility.
  • Special limited-time offer: Homes starting at 30,000,000 EGP (~$620,000 USD) with a down payment of just 5% for early buyers.

These pricing tiers place Nobu OGAMI firmly at the apex of Egypt’s luxury real estate market, and the buzz among regional and international high-net-worth investors is palpable.

Why Nobu North Coast Matters for Egypt—and the Industry

The launch of Nobu in Ras El Hekma is more than a celebrity-driven headline: it’s a signpost for Egypt’s expanding luxury market, and a statement of confidence in the country’s future as an international hospitality destination.

For hospitality leaders: OGAMI’s ability to attract a major global icon like Nobu illustrates the rising sophistication of local developments and the evolving tastes of Egypt’s affluent set. It sets a new benchmark for service, design, and value—a powerful example for anyone looking to tap into the region’s bourgeoning food, beverage, and leisure sectors.

For investors and real estate professionals: The synergy between brand equity (Nobu), placemaking (OGAMI’s masterplan), and bold development strategy (SODIC’s leadership) is a model for successful partnership. These collaborations are driving not just sales, but also long-term cultural and economic value for Egypt’s coastlines.

For food, beverage, and culinary pros: Nobu’s expansion creates opportunities for knowledge sharing, creative collaborations, and career growth, as local teams interact with global talent and adapt hospitality best practices to local palates and traditions.

Explore more about global food trends and hospitality innovations on Food & Beverage Magazine.

Events, Buzz & What’s Next

July’s pre-opening events gave tastemakers, influencers, and industry insiders a flavor of what’s to come. These by-invitation gatherings previewed the restaurant menu, showcased Rockwell Group’s design, and offered the first look at the ultra-Instagrammable sunset terrace—setting a new gold standard for North Coast hospitality experiences.

Nobu North Coast is kicking off its inaugural season with a line-up of curated events: culinary pop-ups, guest chef dinners, and music sessions designed to make every summer night memorable. Plus, with Nobu Residences and Hotel on the horizon, the OGAMI ecosystem promises year-round excitement and exclusivity.

The Future: Nobu, SODIC, and a New Standard for Egypt

SODIC’s partnership with Nobu is just getting started. Expansions are planned across some of SODIC’s highest-profile developments—think The Estates and EDNC in New Cairo—further embedding the Nobu brand in Egypt’s luxury real estate and hospitality fabric.

For brands, investors, and F&B industry pros: this is a space to watch as Egypt rapidly evolves from a Mediterranean vacation spot to a global crossroads for culinary and cultural innovation.

Internal and External Resources

Call to Action

Luxury is always evolving—and OGAMI’s launch of Nobu North Coast is just the beginning. Whether you’re a hospitality leader, investor, or culinary professional, stay tuned to Food & Beverage Magazine for exclusive interviews, trend analysis, and behind-the-scenes stories from global industry leaders. Drop your thoughts on Egypt’s growing luxury market or share your Nobu experience in the comments below!

Written by Michael Politz, author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1) and founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral. Politz is also the founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.