Sphere Entertainment Co. (NYSE: SPHR) announced today a new multi-faceted partnership with PepsiCo (NASDAQ:PEP) naming the global beverage and foods company an official partner of Sphere, the next-generation entertainment venue that opened in Las Vegas in September 2023. As part of this partnership, select PepsiCo products are available at all Sphere events across the venue’s concession stands and grab and go stations, as well as in the venue’s 23 suites. Various PepsiCo food and beverage brands will also be featured prominently on the venue’s Exosphere.
“We are pleased to welcome PepsiCo to Sphere, deepening a partnership that now extends across our portfolio,” said David Hopkinson, President and Chief Operating Officer of MSG Sports, who oversees brand partnerships for the MSG Family of Companies, which also includes Sphere Entertainment and MSG Entertainment. “PepsiCo shares our commitment to bringing people together through the power of live events, and we look forward to working with them at Sphere to continue building on the world-class experience we offer guests in the venue.”
“When it comes to creating memorable food and beverage experiences, we’re constantly pushing the boundaries,” said Scott Finlow, Chief Marketing Officer at PepsiCo Global Foodservice. “Our partnership with Sphere presents a unique opportunity – we can connect our Brands with visitors from all across the globe and deliver disruptive creative work on Sphere’s unique Exosphere.”
Guests at Sphere will be able to purchase items across PepsiCo’s vast portfolio of beloved drinks and snacks, including Pepsi®, Pepsi® Zero Sugar, Diet Pepsi®, STARRY®, MTN DEW®, Lay’s®, Doritos®, Cheetos®, and more.
PepsiCo is also a signature partner of many other venues and properties owned and operated by the MSG Family of Companies including the New York Knicks and Rangers, the Christmas Spectacular Starring the Radio City Rockettes, Madison Square Garden, The Theater at MSG, The Arena Concert Series, MSG Networks, KNX Gaming, and Westchester Knicks.
Crown Properties Collection represented Sphere Entertainment in this partnership.