Playboy, the iconic lifestyle brand owned by leading pleasure and leisure lifestyle company PLBY Group, Inc. (NASDAQ: PLBY), today announced a special collaboration with Código 1530, the ultra-premium tequila brand, announced today the launch of Rare Hare Double Barrel Añejo tequila.
The special edition collaboration of Rare Hare Double Barrel Añejo tequila is a refined and
incredibly smooth tequila, aged in French Oak Napa Valley Cabernet wine barrels and finished in
fine Spanish Sherry-Fino casks. After this special edition was meticulously aged to taste for over
2 years, we recognized it as one of our most special batches to date, making it perfect to release
as the inaugural Rare Hare Tequila.
“We thought it would be a terrific pairing to partner Código 1530, a leader in hand crafted
spirits with Playboy, a pioneer as a global lifestyle and entertainment brand,” said Ron Snyder,
CEO of Código 1530. “Both brands highlight the simple luxuries. This partnership embodies the
essence of the Playboy brand as curators of pleasure and self-expression, and brings that
together with the craftsmanship, creativity and sophistication of Código 1530 in a unique
With aromas of spicy pepper, dried fruits, and clover honey, Rare Hare Double Barrel Añejo has
a long, mellow and easy to drink finish. Handcrafted in Mexico by skilled artisans, a crystal glass
bottle accentuates the rich hues of our aged tequila. The sustainably sourced and locally
fabricated wooden box is laser etched to reveal the details of this special añejo. It has a clear
front sliding door, with the collaborative branding and story etched into each panel. Each
handcrafted wooden presentation box of the only 1,530 bottles of Rare Hare Double Barrel
Añejo produced is individually numbered and will retail for $899, available at
www.codigo1530.com, www.playboy.com and at select retail locations for a limited time.
Jared Dougherty, President of Strategic Partnerships at Playboy added, “To bring Playboy to life
in this category we looked for the best of the best in spirits producers. For tequila, there is no
better brand than Código 1530 and their team of tequila and mezcal artisans.”