PRoduce, Puerto Rican Project Is Recognized in the James Beard Awards

The digital market PRoduce was recognized as a project of leadership and resilience in times of crisis

San Juan, Puerto Rico (Tuesday, September 28, 2021) – Chef Martin Louzao and the PRoduce project were recognized this past Monday by the prestigious James Beard Foundation as one of the 12 leadership and resilience projects in its 2021 awards edition. This recognition was celebrated with a ceremony in the city of Chicago with live broadcast.

PRoduce is a mobile application that allows consumers to shop anytime, anywhere, from the palm of their hand, find the largest variety of fresh and local products and have their purchases delivered to their homes, with delivery services throughout all of Puerto Rico.

PRoduce, Puerto Rican Project Is Recognized in the James Beard Awards

The James Beard Foundation awards are considered the Oscars of gastronomy and in Puerto Rico, the following have been previously nominated; Chefs María Grubb, Gabriel Hernández, Natalia Vallejo, Francis Guzmán, Paxx Caraballo, José Enrique, 1919, La Factoría and the mini-documentary project of Eat, Drink, Share by La Mafia Puerto Rico.

Co-founder and Chief Marketing and Consumer Experience Officer Crystal Diaz said, “The entire team is extremely excited by this recognition, which is nothing more than a reminder that we are on the right track but there is still a long way to go. PRoduce joins a list of many other projects that seek to improve and highlight the Puerto Rican food culture, and it is extremely important that we all understand that recognition for one in the industry is a win-win for everyone and for the country.”

On the other hand, Martin Louzao, Chef and Co-fundador of PRoduce expressed that, “We saw the need to create PRoduce to be able to connect with so many products that were no longer used because they are not produced industrially. Ingredients are to the cook what words are to a writer, and the more variety we have, the more interesting the story we can tell through cooking, while also contributing to the sustainability of ecosystems.”

PRoduce was founded by a diverse team that shares a love of food and includes Francisco Tirado, Chief Technology Officer; Patricio Schames, Chief Operations Officer; Crystal Díaz and Chef Martín Louzao. 

The video that was broadcast can be accessed from the James Beard Foundation platforms here: Stories of Resilience & Leadership: PRoduce! and for more information about PRoduce: