ProWine Asia Trade Fair: New Cycle & Alternating Cities


ProWine Asia Trade Fair: New Cycle & Alternating CitiesDue to its very successful debut in Singapore in April 2016 as well as great exhibitor demand, ProWine Asia, International Trade Fair for Wines and Spirits, will change from a biennial to an annual cycle and alternate between Singapore and Hong Kong. The first ProWine Asia in Hong Kong will be held from May 8 – 11, 2017. In the following year, ProWine Asia will take place again in Singapore from April 24 – 27, 2018.

ProWine Asia 2017 and 2018 will again be organized by Messe Düsseldorf China and is modeled after the successful ProWein concept of Messe Düsseldorf at its fairgrounds in Germany which made ProWein Düsseldorf the most important trade fair for wine and spirits worldwide. This concept was first brought to China in 2013 with ProWine China and then in 2016 to Singapore with ProWine Asia.

By hosting ProWine Asia in Hong Kong, Messe Düsseldorf is continuing its excellent cooperation with the international Allworld Group. Like the trade fairs in Shanghai and Singapore, ProWine Asia in Hong Kong will run parallel with a leading food trade fair – in this case HOFEX. The organizing partners are Messe Düsseldorf China Ltd. and Hong Kong Exhibition Services Ltd. (HKES), a member of the international Allworld Exhibitions Network. HOFEX in Hong Kong is the most important trade fair for the food and beverage sector in the region. The last staging of HOFEX in May 2015 attracted over 38,000 trade visitors from the food and catering trade. The former wine segment “Wine&Spirits@Hofex” will now be part of ProWine Asia at the Hong Kong location and will be further extended with the help of Messe Düsseldorf’s expertise. While ProWine Asia in Singapore predominantly addresses the South East Asian region, ProWine Asia in Hong Kong is directed not only at the local market but also at other Asian markets such as Macao, Taiwan, South Korea and Japan. ProWine Asia in Hong Kong and Singapore will be pure B2B trade show.

“With ProWine Asia in Singapore we have already made a very successful entry on the South East Asian wine market. Extending ProWine Asia was therefore simply a logical consequence, especially since we had very good experiences with our partners. The annual scheduling in combination with the alternating venue has immense potential. At the same time, we provide the sector with the perfect date, staging ProWine Asia in the first half of the year. With these strong cornerstones we offer all internationally operating producers a complete convenient package for the entire Asian continent,” stated Hans Werner Reinhard, Managing Director of Messe Düsseldorf and Chairman of the Board of Directors of Messe Düsseldorf China Ltd. Daniel Cheung, General Manager at Hong Kong Exhibition Services Ltd, added: “We are delighted that we can offer such a quality platform for the wine sector parallel with HOFEX. With the experience we have gained over the past 30 years with HOFEX we know that trade visitors will very much welcome this offering in Hong Kong – especially in  combination with the strong ProWein brand.”

For further information on visiting or exhibiting at ProWine Asia in 2017 and/or 2018, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:; Visit our web site; Subscribe to our blog at; Follow us on twitter at