Q&A with sbe CEO Sam Nazarian

Q&A with sbe CEO Sam NazarianIn 2002, Sam Nazarian founded sbe to revolutionize the lifestyle hospitality space. With an uncompromising entrepreneurial instinct and personal style, Sam Nazarian has been a transformative force in changing what people expect from contemporary luxury hospitality. He has contributed to defining the future of global lifestyle hospitality, launching award-winning hotels, residences, restaurants and nightclubs. They represent some of the most sought-after lifestyle brands including: SLS Hotels and Residences, Katsuya, Cleo, Umami Burger, Carna, Delano, Mondrian, Doheny Room, Hyde Lounge, Hotels and Residences, to mention a few. Click Here to read Digizine full article

Built on around Sam’s concept of the 360-degree guest experience incorporating world-class design and exceptional cuisine, sbe evolved into the definitive name in luxury and now has an expanding global portfolio which will see 25 hotels and over 170 global world-renowned culinary, nightlife and entertainment venues by the end of 2019 across North and South America, Europe, Japan and the Middle East.

sbe’s success has led to partnerships with internationally acclaimed talents such as Philippe Starck and Matthew Rolston and chef Katsuya Uechi.

the founder and chief visionary, Sam leads sbe and each division in innovative and revolutionary redevelopment of real estate, asset management, partnership, entrepreneurial experience, service, standards, guest management, employee development, and superior hospitality operations, which is the embodiment of sbe.

Creating a platform of unique, performance driven models, he has adeptly positioned sbe hospitality and its diversified business as the leader in the industry. Nazarian also led the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in December 2016, and was the driving force behind sbe and AccorHotels’ strategic partnership announced in June 2018 which saw Accor agree to acquire a 50% joint venture stake in sbe.

Sam’s career began when he co-founded a wireless company, which he later sold after leading its rapid growth and record sales. He studied at New York University and the University of Southern California.

Over the course of his career, Sam has been the recipient of numerous awards and accolades including 2014 Fortune’s 40 under 40 list, 2014 Make-A-Wish Foundation Man of the Year and Los Angeles Magazine’s 2006 Influentials List.


• 2018 CCA Los Angeles, Treasures of
Los Angeles Honoree

• 2014 Fortune’s 40 Under 40 List

• 2014 Juvenile Diabetes Man of the Year

• 2014 Make-A-Wish Foundation Man of the Year

• 2013 HotelChatter.com Hotelier of the Year

• 2012 HotelChatter.com Hotelier of the Year

• 2012 Mondavi Wine & Food Award

• 2009 Commissioner Los Angeles World Airports

• 2009 Cedars-Sinai Humanitarian Award

• 2007 Dream Developer Award Hollywood Life Magazine

• 2006 The Influentials, Los Angeles Magazine