sweetriot joins Giada De Laurentiis’ Feel Good Food!

sweetriot joins Giada De Laurentiis’ Feel Good Food!sweetriot, dark chocolate treats and Fair Trade movement, is pleased to announce its feature in Food Networks Star Giada De Laurentiis’ Feel Good Food handbag essentials.

sweetriot was founded by Sarah Endline, who grew up in a small farming township of 500 and dreamed of building her own mission-based business. After years of contemplation, she founded sweetriot, which strives to build tasty little morsels in a different way for a different generation.
Through Sarah’s travels, she stumbled upon cacao and knew she had to share it with others. The sweetriot team began testing it with their friends and learning that many did not know the true story of cacao. Discovered in the 1500’s, cacao is a magical, spiritual, and celebrated food from South America, Central America, West Africa, and Asia.

Inspired by cacao, sweetriot created the world’s first line of dark chocolate covered cacao nibs. Made from actual cacao fruit, the cacao nibs get dipped into one of three different intensities; 50%, 65% or 70% dark chocolate before being packaged in reusable, recyclable, and collectable tins that feature the artwork of emerging artists.  The nibs are also packed with antioxidants and are only 1 calorie per ‘peace’.  At just 140 calories per tin, you won’t ever feel guilty about eating it!

Having just finished a successful crowdfunding campaign on IndieGoGo and raising $50,000, sweetriot is ready to take the next step in producing a guiltless 100 calorie product line which includes trail mix, granola, gummy bears with vitamin c, and all natural candy coated chocolate drops! sweetriot knows consumers are looking for life’s best healthy on-the-go guiltless snacks, and that is why they created the 100 calorie collection.

A newly Certified B Corporation, sweetriot joins the ranks of Ben & Jerry’s, Etsy, and Warby Parker in the goal of providing a framework and certification for companies wishing to benefit society as well as their shareholder. In developing new ideas, sweetriot considers what products they are creating, whether they are good for the world, whether they are healthy, and whether they are natural and fairly traded.

And now sweetriot’s classic fair trade 70% dark chocolate cacao nibs happily join Food Network Star, Giada De Laurentiis, wherever she goes. Lightweight, healthy, and easy to pack, sweetriot helps Giada stay prepared for that sweet tooth craving or 3 PM guiltless fix.

To add sweetriot dark chocolate cacao nibs to your own handbag and support artists and fair trade farmers, visit sweetriot at www.sweetriot.com, and also find sweetriot on Facebook and Twitter.