SweetLeaf Sweet Drops Named ‘Trailblazer’ by Grocery Headquarters

Parent company Wisdom Natural Brands also honored as a Top Wellness Company

SweetLeaf Sweet Drops Named ‘Trailblazer’ by Grocery HeadquartersThe choice is clear: The award-winning Stevia is SweetLeaf Stevia Sweetener. SweetLeaf has received two top honors in the 5th Annual Selling Wellness Trailblazer Awards, sponsored by the industry recognized trade publication Grocery Headquarters. This prestigious recognition of “Trailblazer” was awarded to SweetLeaf Liquid Stevia Sweet Drops. Wisdom Natural Brands, the parent company of SweetLeaf, was also recognized as a “Top Wellness Company of the Year.”

“We are very honored to be recognized and selected as a pioneer in the wellness category. As consumers look for healthier food and beverage choices, we’re humbled and excited to provide that choice, both for grocery stores and for consumers,” said Carol May, President of Wisdom Natural Brands.

“We entered this business because we believed stevia’s benefits and delicious taste should be easily accessible to all,” May said. “The Sweet Drops product line is a big step in that direction and we look forward to blazing more trails with new flavors and products in 2014.”

January 2014 will mark the grocery debut of Sweet Drops’ newest trailblazer product, Sweet Drops water enhancers. Made from organic stevia and free from artificial ingredients, Sweet Drops water enhancers help consumers accomplish health and wellness goals by adding delicious flavor to their eight daily glasses of water. The water enhancers are available in Strawberry Kiwi, Peach Mango, Raspberry Lemonade and Lemon Lime flavors.

SweetLeaf Sweet Drops Named ‘Trailblazer’ by Grocery HeadquartersSince 2006, the Trailblazer awards have recognized innovation within the natural and wellness categories, saluting companies that have had the most impact on the industry. Winners are chosen according to new product innovation and uniqueness, product integrity and transparency, marketing initiatives, social responsibility, and environmental sustainability.

Awardees will be featured on the magazine’s website and in a special editorial section of Grocery Headquarters’ January 2014 print issue.

SweetLeaf is the award-winning stevia sweetener with zero calories, zero carbohydrates and zero glycemic index. It is sold in a variety of innovative formats: packets, tablets, liquid, and soon, water enhancers. SugarLeaf is stevia bonded to cane sugar for cooking and baking. Wisdom also produces functional herbal teas, under the Wisdom of the Ancients brand. For more information about SweetLeaf, visit SweetLeaf.com.

About Wisdom Natural Brands
Gilbert, Arizona-based Wisdom Natural Brands is the parent company of two highly respected consumer brands: SweetLeaf Stevia Sweetener and Wisdom of the Ancients herbal teas. SweetLeaf® is the natural stevia sweetener with zero calories, zero carbohydrates and zero glycemic index. The only stevia brand winning 13 taste awards globally, SweetLeaf is sold in boxes containing 35 or 70 packets, as well as in SweetLeaf Stevia Plus Shaker Bottles for easy home use and SweetLeaf SteviaTabs Dissolvable Tablets for on-the-go use. SugarLeaf, also by Wisdom, bonds stevia with raw cane sugar for a low-calorie sugar alternative perfect for baking and cooking. SweetLeaf Liquid Stevia Sweet Drops add flavor without calories or carbohydrates to favorite foods and beverages; Sweet Drops water enhancers will be available in 2014. For more information about SweetLeaf products, recipes and more, visit www.SweetLeaf.com.

Wisdom of the Ancients herbal teas, from energizing Yerba Maté Royale to calming Rooibos, are available loose leaf or in bags and come in a variety of refreshing flavors. Select varieties are also available with a touch of calorie-free stevia sweetener.

SweetLeaf and Wisdom of the Ancients products can be purchased online at ShopSweetLeaf.com or at grocery and health food stores throughout the U.S. and Canada.