Cocktails That Celebrate a Legacy
This spring, The Langham Hotels and Resorts is set to stir up excitement with a new cocktail series that pays homage to the storied tradition of the Triple Crown of Thoroughbred Racing. From May 2 to June 6, three of The Langham’s U.S. hotel bars will introduce a trio of specialty drinks crafted in partnership with Michter’s Whiskies. This unique initiative not only highlights the luxury of the brand but also brings the thrill of the racetrack to the cocktail scene.
Meet the Signature Cocktails
The featured cocktails are designed to embody the spirit of three iconic horse races:
- Mint Julep: A classic drink synonymous with the Kentucky Derby, this refreshing cocktail combines Michter’s Bourbon with mint, sugar, and crushed ice. The celebratory nature of the Mint Julep makes it the perfect way to kick off the series.
- Baltimore Bang: Inspired by the Preakness Stakes, this cocktail blends Michter’s Rye with vibrant flavors that capture the essence of the race’s lively atmosphere. With its bold and spirited profile, the Baltimore Bang is sure to impress cocktail enthusiasts.
- The Manhattan: As the grand finale of the Triple Crown, the Belmont Stakes is honored with a classic Manhattan, showcasing Michter’s Bourbon, sweet vermouth, and a dash of bitters. This timeless cocktail reflects the sophistication and challenge of the final leg.
More Than Just Cocktails
Beyond these exquisite drinks, each participating bar will infuse its own personality into the race days. Guests can expect elegant bites and spirited gatherings designed to capture the excitement of the track. Special Triple Crown food menus will be available, featuring delectable pairings that enhance the cocktail experience. Live entertainment and race screenings will further elevate the ambiance, creating a festive atmosphere for patrons.
Exclusive Offers for Guests
As part of the celebration, Brilliant by Langham, the hotel group’s loyalty and experience platform, will offer a special welcome for patrons visiting the bars during this period. Customers who enroll in Brilliant will receive an immediate upgrade to the Diamond tier and 3,000 complimentary points. This exclusive incentive adds value to an already memorable experience, encouraging guests to engage with the brand.
A Word from the Experts
“We’re delighted to celebrate the Triple Crown in partnership with Michter’s, bringing the spirit of these iconic races to bars under our flagship hotel brand,” said Michele Grosso, Langham Hospitality Group’s Regional Vice President, Operations, U.S. “For more than 160 years, The Langham Hotels and Resorts has been synonymous with timeless hospitality, and it is a pleasure to honor traditions that share a similarly enduring legacy.”
Making Reservations
Reservations for the Triple Crown-inspired cocktails can be made at Travelle Bar at The Langham Chicago, The Fed at The Langham Boston, and The Tap Room at The Langham Pasadena. Walk-ins are welcome, but given the anticipated excitement, securing a reservation is recommended to avoid disappointment.
Why This Matters for the Hospitality Industry
This innovative cocktail series is a prime example of how luxury hotels can leverage seasonal events to enhance guest experiences and foster brand loyalty. By aligning with the Triple Crown, The Langham not only draws attention to its bars but also creates an opportunity for storytelling through its offerings. This strategy resonates with food and beverage professionals who understand the importance of creating memorable experiences that encourage repeat patronage.
Engage with Us
As we look forward to the start of the Triple Crown series, we encourage our readers—restaurant owners, foodies, and hospitality leaders—to share their thoughts. Have you tried any of these cocktails? What are your favorite ways to enhance guest experiences during seasonal events? Join the conversation in the comments below!
For more insights on how to elevate your restaurant or hospitality business, explore our resources at Food & Beverage Magazine, including articles on 2023 Cocktail Trends and Enhancing Guest Experience.
Cheers to celebrating traditions with a twist!
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
