By Debbie Hall
A successful entrepreneur, producer, writer, author, talk show host, and philanthropist is following his newest passion and vision to enter the spirits industry. Self Made Tequila, produced from the finest blue agave, has been launched as the most awe-inspiring, smooth, and flavorful American-owned tequila.
The visionary behind the tequila is Dee Brown, founder and CEO of The P3 Group, Inc., the nation’s largest African American-owned, public-private partnership real estate development firm. Like all brands Brown created, tequila symbolizes the success achieved through hard work and commitment. Food and Beverage Magazine spoke with Brown about entering the beverage industry and the growth of Self Made Tequila.
Why did you decide to enter the food and beverage industry?
Dee Brown: My decision to venture into the food and beverage industry represents a logical progression in my goal of growth diversification for my existing holdings and investments. As a serial entrepreneur and investor with a keen interest in expanding my portfolio, I have consistently sought avenues that align with both my strategic objectives and market trends. The tequila industry not only presents an excellent opportunity for steady growth but also allows for diversification in a constantly evolving sector.
Dee Brown: Tequila is an internationally beloved spirit produced in Mexico. It has recently experienced a remarkable surge in global popularity, with a particular increase in demand occurring in the United States. This rising demand reflects a growing appreciation for tequila’s complex flavors and unique characteristics and signifies potential opportunities for industry growth. As a result, investments in the tequila market have the potential to yield significant returns, as the value of these investments may escalate alongside the increasing demand for this sought-after spirit.
One key aspect contributing to tequila’s investment potential is its limited supply, which the Mexican government strictly regulates. Tequila is exclusively produced in specific regions of Mexico, ensuring the authenticity and quality of the spirit. Moreover, premium tequila must be crafted using 100 percent agave, distinguishing it from lower-quality counterparts. Additionally, premium tequilas must be produced and bottled in Mexico. This stringent control over tequila production establishes a sense of exclusivity, thereby increasing its desirability and potential value as an investment opportunity.
When did you first taste tequila?
Dee Brown: I tasted tequila for the first time while in college. However, it was until I received a bottle of premium tequila in celebration of successfully completing one of my projects years later that I fell in love with the beverage. Sipping Self Made premium tequila now represents a taste of success for me.
Where did the name come from?
Dee Brown: Our iconic brand was birthed from the idea that what we consume/drink should reflect who we are and all we stand for. The Self Made Tequila was first tasted onboard SELF MADE, my 100-foot luxury super yacht and at other exclusive VIP events. The Self Made brand serves as a beacon of hope, inspiration and a reminder that this country offers endless opportunities to those with the ingenuity and work ethic to pursue them. When you enjoy Self Made Tequila, you are making a commitment to pursuing your dreams and inspiring others in the process.
Let’s talk about Where the Tequila comes from and where is the distillery based?
Dee Brown: Self Made Tequila and the distillery are in the heart of Tequila land, Tequila Mexico. The town of Tequila is located in Mexico’s western state of Jalisco. It’s known for its production of the famous spirit and sits near the foot of the Tequila Volcano. Self Made is a premium tequila, which means it I produced and bottled in Mexico.
What inspired you to become an entrepreneur?
Dee Brown: I grew up in the rural Mississippi Delta in Clarksdale. When I was growing up, I always knew I wanted to own my business and be my own boss. I have never held a traditional job and have always been motivated to chart my course and create my own lane.
The Brown Foundation was founded in 2015 by Brown as a 501(c)(3) Community Development Corporation in 2019. Its purpose is to build stronger communities by fostering economic development, providing affordable housing, eradicating hunger, and increasing access to education. Its goal is to rid communities of slums and blight and improve the quality of life in the communities they serve by improving access to sanitary housing, increasing access to education, and healthy food, all of which are important to fulfilling its purpose.
Self Made Tequila is currently distributed in 43 states and is available online at selfmadetequila.com. Follow on Facebook and Instagram @ selfmadetequila and Twitter @ tequilaselfmade.