Waiākea® Hawaiian Volcanic Water launched this June with the goal of establishing a new model for the bottled water industry, by offering a beverage that is the pinnacle of responsible and sustainable production, with an unmatched ethical and charitable standard to boot.
Waiākea puts forward the first premium volcanic water of its kind, sourced from the Kea’au Aquifer on the Big Island of Hawaii. The water originates on the snow capped peak of the active Mauna Loa volcano in one of the planet’s purest environments, where it is then naturally filtered through 14,000 feet of porous lava, enhancing and enriching it with life sustaining minerals and electrolytes before finally emerging as delicious, and naturally alkaline volcanic water. Bottled in 100% post-consumer recycled materials and using 33% renewable energy for all on-site operations, these are just a few of the many eco-initiatives that have helped Waiākea to set a new standard in the beverage industry. Waiākea places sustainability at the forefront of its brand, yet also puts forth significant charitable donations for each bottle that is bought.
A New Model of Health, Sustainability, and Charity The idea for Waiākea was conceived in 2008 by then University of Southern California freshmen Ryan Emmons, the company’s President and CEO, and USC football player Matt Meyer, COO. The plan was to create a sustainable and niche product offering that separated itself from the negative stereotypes associated with the bottled water industry. This concept matured and developed through the Greif Entrepreneur program, as Emmons pursued a degree in Entrepreneurship. Thanks to Emmon’s and Meyer’s hard work and dedication, their dorm room idea turned into Waiākea, the first premium volcanic water of its kind, which boasts unrivaled attributes in the fields of health, sustainability, and charity.
In terms of health, Waiākea’s unique volcanic filtration process makes it naturally alkaline with 4 times the minerals and electrolytes as SmartWater®. In this day and age, many health conscious consumers lose sight of the importance of naturally healthy products.” says Meyer. “For example, the majority of alkaline advertised waters you see on the market literally lose their “alkalinity” and pH as time progresses on the shelf” This is because, as Meyer explains, they are artificially alkaline through the use of baking soda or electrolysis processes. All-natural Waiākea maintains its pH levels and unique mineral composition years after it is bottled. Waiākea’s eco-initiatives are truly inspiring- from its beautiful 100% RPET bottle that has a 65% smaller carbon footprint than other bottles, to the sustainable recharge rate of its source at 1.38 billion gallons per day, Waiākea continues to impress. It is even sourced using 33% renewable energy, including 25% geothermal. “We are positioned to show the world that the added cost of being an eco-friendly and ethical product is a complete necessity in our modern era.” said Emmons. “While it helps Mother Earth, it also helps all of us sleep better at night.” Emmons later suggested Waiākea would be certified carbon neutral by the end of 2012.
Even more impressive, for every liter of Waiākea sold, 650 liters of clean water are donated to those in need in developing countries through PumpAid.org. The PumpAid organization has already provided over a million Sub-Saharan Africans with clean pump stations and sanitation facilities, and with contributions from Waiākea, will Waiakeasprings.com | 1 – (855) – WAIAKEA | Waiakea Inc. | 801 South Grand Ave #1311, LA CA 90017 continue to serve those in most need. As issues of drought plague the developing world and at home, Waiākea Volcanic Hawaiian Water seeks a way to enhance access to this most vital resource as part of its charitable and ethical global responsibility. Waiākea is offered on the mainland at premier hotels, spas, restaurants, natural food stores and yoga studios in Los Angeles. Waiākea has grown significantly in sales since launching on the mainland a few weeks ago. This can be attributed to the cultlike following of health conscious, ethical consumers it has developed in Malibu, Beverly Hills, Santa Monica, and other areas in Los Angeles. Waiākea hopes to set the stage with its environmentally friendly and ethical agenda, while providing a unique, premium, and healthy product.
About Waiākea® Waiākea was founded in 2012 as the first healthy, sustainable, and charitable premium bottled water of its kind. Waiākea volcanic water originates in Hawaii through both snowmelt and rain on the pristine peak of the active Mauna Loa volcano- one of the purest environments on Earth. It is then filtered through 14,000 ft of porous lava, enhancing it with minerals and electrolytes to make it naturally alkaline and delicious. Waiākea is the industry leader in sustainability through its many eco-initiatives. For each bottle sold, Waiākea donates 650 liters of clean water to those in need, through PumpAid.org. Waiākea’s mission is to sustainably provide healthy and delicious Hawaiian volcanic water while contributing to clean water access in developing nations.
For more information visit http://www.WaiākeaSprings.com So Drink Healthy, Drink Sustainably, Drink Ethically, Drink Waiākea!
