CHIPOTLE ANNOUNCES PARTNERSHIP WITH (RED)
Limited-edition gift cards generate money to support (RED); celebrity chefs and
TV personalities create original recipes using Chipotle ingredients to support the campaign.
DENVER, June 1, 2015 – Chipotle Mexican Grill (NYSE: CMG) today announced a new partnership with (RED) during the month of June to support the fight against AIDS. The partnership will include a donation to the Global Fund to fight AIDS from limited-edition Chipotle gift card sales, and a culinary content partnership with well-known chefs to support the month-long EAT (RED) DRINK (RED) SAVE LIVES campaign.
For the month of June, Chipotle will offer a limited edition (RED) gift card, available for purchase in restaurants and online at www.chipotle.com/RED. Chipotle will donate a portion of the sales value of every (RED) gift card purchase of $25 or more to the Global Fund, up to $100,000.
“We look to partner with organizations that are positively impacting peoples’ lives,” said Mark Crumpacker, chief creative and development officer at Chipotle. “Through the (RED) partnership, we are giving our customers a chance to purchase special edition (RED) gift cards to help play a role in ending AIDS around the world.”
The company has also partnered with 11 celebrity chefs and television personalities to create special recipes to support the EAT (RED) DRINK (RED) SAVE LIVES campaign. The list of participating chefs includes Chipotle culinary manager Nate Appleman (“Next Iron Chef”), Richard Blais (“Top Chef”), Rocco DiSpirito (chef and author, Cook Your Butt Off), Graham Elliot (chef, Graham Elliot Bistro, “Masterchef”), Jennifer McGrother (author, The Nourished Kitchen), Andrew Zimmern (“Bizarre Foods with Andrew Zimmern”), and the hosts of “The Chew,” Mario Batali, Carla Hall, Daphne Oz, Michael Symon and Clinton Kelly. Each unique recipe has been inspired by Chipotle’s ingredients and will be featured online at www.chipotle.com/RED and on Chipotle’s Pinterest board.
“We are so thrilled to have Chipotle coming to the table for EAT (RED) DRINK (RED) SAVE LIVES in 2015. Not only is the brand loved and enjoyed by young people around the world, it’s fantastic to see Chipotle rallying its customers to join the AIDS fight as part of this campaign,” said Deborah Dugan, CEO at (RED).“The impact is huge—Chipotle’s contribution alone can provide more than a quarter million days of life-saving HIV/AIDS medication for those who need it most in sub-Saharan Africa.”
(RED) partners with iconic brands and influencers to raise money and awareness, supporting the critical work of the Global Fund to fight AIDS. EAT (RED) DRINK (RED) SAVE LIVES began in 2014 and enlisted over 500 chefs, restaurants, bars and more from the culinary world to join the campaign by creating specialty items, menus and offers which would benefit (RED). This year food and drink fans will be able to support the campaign at more than 12,000 locations worldwide.
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast-food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that – where possible – are sustainably grown and raised responsibly with respect for the animals, the land and the farmers who produce the food. In order to achieve this vision, we focus on building a special people