Multi-Dimensional Entertainment Eatery Latitude 360 Enhances Guest Experience and Engagement Through Partnership with MyCheck
Partnership Includes Development of a First of Its Kind Add to Order & Pay By Phone Custom App with Full Loyalty Rewards Integration; Arrangement Will Extend to Current and Future Locations
NEW YORK, September 22, 2015 – Latitude 360 (OTCBB: LATX), an award-winning developer and operator of upscale, multi-dimensional dining and entertainment venues, today announced it is partnering with MyCheck, a leading mobile payment technology platform, to provide new robust avenues for extended customer engagement via its own branded ordering and payment app. The partnership will be an on-premise brand integration and extend to the five current locations Latitude 360 operates including, Jacksonville, Pittsburgh, Indianapolis, Syracuse, and Saucon Valley, as well as future locations.
“We are thrilled to partner with MyCheck as we are always looking for opportunities to elevate the guest experience in our venues,” said Brent W. Brown, CEO/Founder of Latitude 360. “After analyzing multiple options, we concluded that MyCheck was a unique partner that could meet our needs, given their potential to not only boost the guest experience that our customers have come to expect at our venues, but also increase sales and help our staff reach peak performance. Being that our five venues range in size from 55,000 to 75,000 square feet, utilizing MyCheck will facilitate the ability for our guests to engage in the many entertainment options Latitude 360 offers without delay.”
With the partnership comes a groundbreaking, custom-designed app, which will be released in October. The Latitude 360 mobile app will allow guests to easily order beverage and dessert items off the menu, reorder other items already on their check and then easily view, split their bill with friends and pay, using multiple linked payment methods including Apple Pay. In addition, guests will be able to view their status and redeem benefits from their Latitude 360 Membership and Rewards program – all from the Latitude 360 app their smartphone.
“We are proud to partner with the innovators at Latitude 360, and enable this unique experience into what has become an ultimate dining and entertainment destination,” said Tal Zvi Nathanel, co-founder and U.S. CEO of MyCheck. “We are excited to our integrated capabilities to further enhance the Latitude 360 Experience and satisfaction among a growing number of guests.”
Latitude 360 continues to grow its roster of in-retail promotions. The brand recently signed partnerships with Cross, Monster Energy, and Major League Fantasy.
ABOUT LATITUDE 360
Latitude 360 (OTC: QB LATX), is an award-winning pioneer of combining premier upscale casual dining with state-of-the-art entertainment creating a “360 Experience” in its unique venues. The Company develops, constructs and operates cutting-edge Latitude 360 locations (from 50,000-70,000 sq. ft.) that appeal to a broad base of consumers and corporate clients. Current locations can be found in Jacksonville, Pittsburgh, Indianapolis, Syracuse, and Saucon Valley.
Latitude 360’s “360 Experience” provides a dining and entertainment experience unlike any concept in the world. Key offerings at each Latitude 360 location include, but are not limited to:
- Latitude 360 Grille, a full-service, upscale casual restaurant and bar
- Latitude LIVE, a Las Vegas-style live entertainment theatre
- 360 Fantasy LIVE, a live fantasy sports book. This is the first of its kind and will be integrated throughout each of the buildings
- Axis Bar & Stage, a lush bar featuring the area’s top musicians and/or DJ’s
- Luxury Bowling, a high end lounge for boutique bowling lanes
- Cinegrille, a full service dine-in movie experience
- HD Sports Theater, a state-of-the art HD viewing area with full service dining
- Arcade, an exciting game arcade featuring the most popular video and redemption games available
- Latitude Lit, a luxury Cigar Lounge
MyCheck creates custom apps for hospitality groups and restaurant chains to extend their brand into the mobile world. With faster checkout, increased loyalty and customer engagement, MyCheck turns a clinical payment process into a dynamic experience for the guest, providing tools to understand customers better and interact with them in more meaningful ways. Established in 2011, MyCheck operates globally and has integration into 27 different POS systems and interfaces with an array of loyalty, gift card and financial gateways.
Safe Harbor Statement
This press release contains “forward-looking statements.” Such statements include those related to the company’s expectations about future events or financial performance, including the potential acquisition of Major League Fantasy, the anticipated benefits of the potential acquisition, anticipated growth opportunities (including anticipated growth in the markets in which MLF operates) and access to capital, and are not historical facts. Forward-looking statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. Such statements are not guarantees of future performance, are based on certain assumptions, and are also subject to various known and unknown risks and uncertainties, many of which are beyond the control of the company. Actual results may differ materially from the expectations contained in forward-looking statements. The company does not undertake any obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.