DOLE’S NEW COUNTRY RANCH SALAD KIT OFFERS A NEW TWIST ON AN OLD FAVORITE
New kit combines indulgent new ingredients and toppings with America’s love of ranch dressing
Dole is giving ranch dressing fans a unique new way to enjoy the great ranch taste and texture they love. The produce and salad leader is launching the DOLE® Country Ranch Salad Kit, an extension of its popular Premium Salad Kits that combines indulgent new ingredients and craveable toppings with the overwhelming public demand for ranch dressing.
As the top salad dressing in the U.S., ranch dressing is twice as popular as second-place blue cheese and easily outperforms Italian, Thousand Island, honey mustard and other classics. But with that #1 ranking comes the realization that salad enthusiasts often have to sacrifice originality and unique ingredients for the great ranch taste they love. Dole’s Country Ranch Salad Kit represents a new ranch salad tradition that the whole family will enjoy.
The exclusive new recipe blends savory cornbread croutons and artisan-cut white cheddar cheese with nutrition provided by crisp Romaine lettuce, crunchy carrots, red cabbage and roasted sunflower seeds, and then tops it with Dole’s Country Ranch Dressing made with real buttermilk. The kit will start shipping to retailers nationwide on June 14, 2016, with nationwide retail availability expected by August 2016, for the SRP (suggested retail price) of $3.99.
According to CarrieAnn Arias, VP of marketing for Dole Fresh Vegetables, the kit offers a new twist on the traditional ranch salad. “Up until now, there haven’t been many kit options available for salad lovers to satisfy their craving for ranch dressing. Our new DOLE Country Ranch Salad Kit delivers an exclusive new combination of indulgent tastes, textures, toppings and ingredients, plus added nutrition from fresh vegetables and an unmistakable buttermilk ranch flavor payoff. The result is taking one of America’s favorites to a whole new level.”
The new kit is a good source of Vitamin C and manganese, and an excellent source of folate, Vitamins A and K. Arias said it received high marks during extensive taste tests with salad and salad kit lovers, who said they preferred Dole’s Country Ranch Dressing made with real buttermilk to sour cream-based and other ranch dressing options.
Offering salad lovers everything they need to toss and enjoy a complete salad, the DOLE Country Ranch Salad Kit was created for lunch and dinner occasions, either as a side salad or a main dish or entrée with the addition of protein. It is packaged in the same easy-open design DOLE Salad bags which offer product benefits, nutrition and other information, and joins nine other DOLE Salad Kits. Pairing and serving suggestions for all kits can be found on www.dole.com.
About Dole Food Company, Inc.
Dole Food Company, Inc., is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, visit www.dole.com or follow us on Facebook at www.facebook.com/dole.