Introducing Starbird, A New Super Premium Fast Food Concept - Food & Beverage Magazine

Introducing Starbird, A New Super Premium Fast Food Concept

INTRODUCING: STARBIRD

A new generation of American dining starts with Starbird, a super premium fast food restaurant transforming the traditional drive-thru experience in Silicon Valley

starbirdConvenience is king. Open an app, place your order, and your food is brought to your car door or table within five minutes of parking in the lot. At Starbird, the strongest elements of QSR and fast casual merge to create “super premium fast food,” a new dining option where eating conveniently and nutritiously are not at odds and the menu features bold, craveable dishes throughout the day. Starbird is the first restaurant from The Culinary Edge Ventures, an incubator for revolutionary dining concepts founded by Aaron Noveshen, Stephen Goldmann, and Steven Goldstein. Together with Operating Partner Rob Schechtman, The Culinary Edge Ventures opens the first location of Starbird at the epicenter of the California Bay Area’s technology hub in Sunnyvale in early-June.

Starbird - Chicken & the Egg, Pollo Panchito Taco
Starbird – Chicken & the Egg, Pollo Panchito Taco

With the nation’s first super premium fast food concept, accessibility is now at your fingertips. Starbird reimagines the traditional drive-thru with the removal of the car queue and the addition of mobile ordering and payment.  Guests download the app and navigate through the sleek and easy to use interface to place an order from anywhere.  Select “I’m here!” upon arrival and pull into one of the numbered parking spots; a server delivers the order within five minutes. Guests can also park for an experience in the dining room or on the outdoor patio.

“Our lives and our expectations have changed dramatically since the advent of the original drive thru. With Starbird, we’re adapting to the new needs of our tech-savvy and culinary-conscious community. We’re changing the traditional fast food landscape with new expectations, new standards, and new ideals for quick service dining,” says Noveshen. “Flavor and convenience need to come first. We tested over 100 different chicken preparations before we found this perfect crispy chicken recipe.”

Distinct menu elements include local Petaluma Farms chicken that is hand-cut, hand-battered, and small-batch fried; freshly cracked organic and cage free eggs; and rolls baked in house. Starbird also offers Equator coffee that is ground and brewed to order. The wholesome menu also features bold and modern flavors with items including:

Breakfast (Served until 10:30 a.m.):

Chicken & the Egg Sandwich with crispy chicken, egg, organic American cheese, and bacon on a house baked roll ($4.50)

Maple Bacon Breakfast Taco with crispy chicken, egg, bacon, and maple aioli in a corn tortilla ($3.75)

Lunch/Dinner (Served 10:30 a.m. until 10 p.m.):

Free Range Ranch Sandwich with crispy chicken, tangy slaw, bacon, pimento cheese, and Greek yogurt ranch on a house baked roll ($6.95)

Chicken Chop Salad with crispy chicken, tomatoes, roasted corn, avocado, pepitas, crispy tortillas, cotija, cilantro, and chipotle lime dressing ($8.95)

Buffalo, Red, White & Bleu Taco with crispy chicken, bleu cheese slaw, green onions, and buffalo sauce in a corn tortilla ($3.50)

Beverages:

Housemade Seasonal Lemonade and Seasonal Fruit Iced Tea ($2.25-$3.50)

Ground and Brewed to Order Equator Coffee ($2.75-$3.50)

Dessert:

Starbird Drumstick with a housemade chocolate-dipped cone, Three Twins vanilla ice cream, rolled in a choice of crushed toffee or almonds ($3.75)

Starbird is also taking mentorship and career development seriously with personal one-on-one training for employees in addition to more comprehensive programs available for those looking to kick-start a long-term career with the company. “We’re creating a world where opportunities in the restaurant industry are the path to a better future, where our restaurants empower the communities they serve and where our version of ‘fast food’ breeds positivity and joy,” says Noveshen.

Thoughtfully designed by award-winning local firm Zero Ten, Starbird’s interior emphasizes efficiency and incorporates playful nods to the theme of the chicken and the egg.  Wood paneling alongside bright yellow finishes create warmth in the indoor and outdoor restaurant spaces.

Located at 1241 El Camino Real, Starbird is open seven days a week from 7 a.m. to 10 p.m. with breakfast served until 10:30am. Orders are accepted in-store and from the mobile app. For more information and news on Starbird, visit www.starbirdchicken.com and follow along on Facebook and Instagram.  

About Starbird

A new generation of convenience dining starts with Starbird, the nation’s first super premium fast food restaurant, based in Sunnyvale, CA. An innovative ordering app transforms the traditional drive-thru experience creating a world where eating conveniently and nutritiously are not at odds. Starbird further reimagines fast food to meet the needs of a new America with a wholesome menu featuring bold, craveable flavors and positively delicious chicken. Starbird is operated by Founders Aaron Noveshen, Stephen Goldmann, and Steven Goldstein, and Operating Partner Rob Schechtman. Located at 1241 El Camino Real, Starbird serves breakfast, lunch, and dinner and is open seven days a week from 7 a.m. to 10 p.m. with breakfast served until 10:30 a.m. Orders are accepted in-store and with the mobile app. For more information and news on Starbird, visit www.starbirdchicken.com and follow along on Facebook and Instagram.

About The Culinary Edge Ventures

Headquartered in San Francisco, The Culinary Edge Ventures is an incubator for revolutionary restaurant concepts. Its mission is to innovate tired restaurant industry segments with purposeful and dynamic concepts. Founders Aaron Noveshen, Stephen Goldmann, and Stephen Goldstein introduce Starbird as the first concept conceived, owned, and operated by The Culinary Edge Ventures. Noveshen is also the founder of The Culinary Edge, a consulting firm made up of an experienced team of creative strategists, chefs, and food enthusiasts united by the common goal to deliver unique, actionable strategies that inspire and strengthen food and restaurant brands.