Riff Cold Brewed Partners with Hensley Beverage to Launch in Arizona - Food & Beverage Magazine

Riff Cold Brewed Partners with Hensley Beverage to Launch in Arizona

With a strong base already established in its home state of Oregon, Riff Cold Brewed, co-founded by veterans of the craft beverage and coffee space, is expanding its geographic footprint to Arizona with a partnership just announced with Hensley Beverage Company, one of the nation’s largest beverage distributors.

“We’re actively seeking innovative and forward-thinking brands as we continue to prioritize strategic non-alc portfolio growth,” said Chad Marston, Hensley Chief Sales Officer. “We’re thrilled to announce our partnership with Riff– their brand and product integrity put them in a strong position in a hyper-growth segment of the beverage landscape.”

Riff kicked off its Arizona launch last week with an exclusive retail debut in all 11 of AJ’s Fine Foods locations. “Seeing Riff was love at first sight… after tasting it, I knew it was a match made in heaven,” said Steve LeFevre, AJ’s Category Manager. “With a smooth, clean taste and finish, their cold-brewed coffees hit all the right notes. They’re really elevating the cold brew experience by exploring the incredible possibilities of artisan varietal coffees.”

Riff’s ready-to-drink cold brewed coffees are now available in 10.5 oz bottles, 20L kegs (nitro and regular) and 96 oz bag-in-box formats to on- and off-premise retailers, workplaces and resorts across the state through the Hensley network.

Off The Cuff®
Artisanal Cold Brewed Coffee with Notes of Dark Chocolate & Toffee
Paint The Town®
Artisanal Cold Brewed Coffee with Notes of Bing Cherry & Blueberries
Arm In Arm®
Artisanal Cold Brewed Coffee with Notes of Red Berry & Stonefruit
SouthpawTM
Artisanal Cold Brewed Coffee with Notes of Cocoa Nibs & Nougat, and Half the Caffeine

“Arizona is a great fit for Riff,” said Steve Barham, Riff President, and Co-Founder. “You have year-round weather that’s perfect for cold brewed coffee, Phoenix is one of the fastest growing large cities, and consumers there care about quality, all-natural ingredients, and an authentic craft brand. And, we couldn’t imagine a better partner than Hensley– their commitment to the non-alc segment has been impressive, and they have an incredibly talented and professional team.”

Each of Riff’s cold brewed coffee varieties is made with only two ingredients– fine artisanal coffee and fresh Cascade Mountain water. To hear the backstory behind each, check out our series of short and fun videos. And, to make it easy to find Riff on draft and in RTD bottles, visit our website’s RIFF LOCATOR.

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