‘BLAAACK SHEEP’ OF ISLAY ROUNDS UP FANS FOR VIRTUAL ARDBEG DAY - Food & Beverage Magazine

‘BLAAACK SHEEP’ OF ISLAY ROUNDS UP FANS FOR VIRTUAL ARDBEG DAY

Usually held on the final Saturday of Islay’s Festival of Music and Malt (Fèis Ìle), Ardbeg Day is a global, annual celebration of all things Ardbeg. This year, with the festival sadly cancelled due to the Coronavirus pandemic, Ardbeg is taking its celebrations online, and inviting malt whisky lovers everywhere to join them as they toast two incredible decades of the Ardbeg Committee.

The Ardbeg Blaaack Whisky Trials will be broadcast on May 30, 2020 via Facebook to Ardbeg fans around the world. The two-hour program of tastings, games, and entertainment is in celebration of the Ardbeg Committee’s 20th Anniversary (founded in the year 2000). It takes as its theme the Limited Edition bottled in their honor, Ardbeg Blaaack: a single malt which knits together flavors of velvety summer fruit pudding and bitter cherry, with a deeper edge of soot and Ardbeg’s hallmark smoke.

Mickey Heads, Ardbeg Distillery Manager, said: “We were looking forward to marking Ardbeg Day this year with our dyed-in-the-wool fans here at the Distillery, and at celebrations around world. Sadly, global events overtook us.

“However, we’ve put our heads together and come up with a back-up plan to keep our Committee Members entertained, safe at home. I’ll be shepherding the Ardbeg team in an online extravaganza instead – expect tastings of some much-loved whiskies, fun, conversation and maybe even a few Blaaack-inspired surprises.”

You can tune into the Ardbeg Blaaack Whisky Trials from 7pm BST on Ardbeg’s Facebook page, with content available to watch later on Ardbeg.com, Instagram and YouTube. Ardbeg Blaaack will be available for purchase beginning June 1st, however availability and timing may vary or be delayed due to the current circumstances. Be sure to contact your local whisky specialist for more information.

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