Firehouse Subs® Fires Up New Mobile App by Relevant Mobile

Firehouse Subs® Fires Up New Mobile App by Relevant MobileFirehouse Subs® Fires Up New Mobile App by Relevant Mobile

Cutting-edge ordering, loyalty app now available nationwide in 900+ locations

JACKSONVILLE, Fla. (Aug. 10, 2015) – Firehouse Subs, a fast casual restaurant chain with more than 900 locations in 43 states and Puerto Rico, announced the U.S. rollout of a state-of-the-art mobile ordering and loyalty app offering its guests more convenience and great rewards.

Designed and built by Relevant Mobile, a trailblazer in developing customized mobile apps and mobile-centric data-capturing solutions exclusively for the restaurant industry, the new app is now available for download by Android and iOS users for all Firehouse Subs locations in the U.S.

Last week’s nationwide rollout follows strong sales results and excellent guest feedback in key test markets. The app incorporates native integrations that utilize the NCR point-of-sale system.

“Thanks to Relevant Mobile’s expert development team, we are excited to expand and enhance our mobile app for Firehouse Subs guests,” said Matt Olsen, senior manager of digital marketing, Firehouse Subs. “We have a passion for heartfelt service at Firehouse Subs and believe this app provides an even better and more convenient ordering experience to our guests, along with opportunities to earn rewards through the Firehouse Rewards loyalty program.”

The Firehouse Subs app allows guests to place an order while on the go through their mobile phone. Guests also benefit from the integration of multiple app components, allowing them to earn loyalty credit for in-restaurant and in-app orders, and for playing Blaze Hopper, Firehouse Subs’ in-app game.

“We’re excited to continue enhancing the functionality of the Firehouse Subs app with state-of-the-art integrations such as native online ordering, and integrated loyalty and ordering systems,” Dazhi Chen, Founder at Relevant Mobile. “And we will continue to work with our partners at Firehouse Subs to develop even more ways to make the guest experience more convenient and rewarding in the future through our cutting-edge mobile technology.”

About Relevant Mobile

Relevant Mobile is a trailblazer in developing customized mobile apps and mobile-centric data-capturing solutions. Focused exclusively on the restaurant industry, Relevant offers a holistic technology platform including loyalty, guest feedback and resolution, ordering, mobile payment, and gift card solutions and much more to help brands better understand and engage with their customers. Relevant Mobile works as a collaborative partner to create a customer experience authentic to its clients’ brands. The result is a customized, white-labeled app with features that make sense for each client’s specific customers.

Want a mobile app your customers will use? Start by getting Relevant.

About Firehouse Subs

Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, steaming hot subs piled higher with the highest quality meats and cheeses, and its commitment to saving lives through the creation of Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation, and the company is built upon a family of franchise operators who share their same passion for serving others. Firehouse Subs consistently ranks No. 1 among fast casual brands in the categories of food quality, friendly service, and taste and flavor. In 2015, Firehouse Subs was ranked the No. 1 consumer choice for welcoming and comfortable atmosphere by Technomic’s 2015 Chain Restaurant Consumers’ Choice Awards, and the brand produced the second-fastest growth in U.S. franchise units as ranked by Nation’s Restaurant News.


Quick Facts:

43 states

900+ restaurants

$14+ million donated to public safety organizations

Headquartered in Jacksonville, Fla.