The Ohio Division of Liquor Control has joined forces with spirits and wines supplier Pernod Ricard USA to sponsor televised public service announcements warning consumers about the dangers of drunk driving.
The 30-second spots, which aim to dismiss common excuses used to justify drunk drinking, aired on multiple cable stations – including Comedy Central, Spike TV and Food Network — throughout Ohio during the week prior to Christmas and the week prior to New Year’s Eve. Liquor stores in the state also provided signage to reinforce the TV messaging.
“Drunk driving is very destructive,” says Bruce Stevenson, Superintendent of the Ohio Division of Liquor Control. “Our mission is to promote responsibility, and this partnership with Pernod Ricard USA is a good way to do just that,” he said. “The anti-drunk driving ads raise awareness about the many excuses people use to perpetuate the myth that it’s socially acceptable to drink beverage alcohol in excess and then drive. And broadcasting these ads during the weeks before Christmas and New Year’s – when so many holiday parties are held — was an effective way to communicate our responsibility message.”
“Pernod Ricard USA is pleased to partner with the Ohio Division of Liquor Control in this campaign,” says David Jackson, VP Control State Operations, Pernod Ricard USA. “We encourage responsible enjoyment of our brands by adults, but reject drunk driving and inappropriate consumption in any form.”
Pernod Ricard USA reminds you to drink responsibly (to learn more, visit www.acceptresponsibility.org