Adding to its world-class international fine wine portfolio, Trialto Wine Group announced a long-term agreement with Marnier-Lapostolle, Inc. to represent, in Eastern Canada, the renowned Lapostolle wines from Chile, and Château de Sancerre from the Loire Valley.
“Our long-term investment and quality approach needs the right partner, I know that the Trialto team is well suited to develop Lapostolle and Château de Sancerre at its best in Eastern Canada.,” Alexandra Marnier Lapostolle said. “We introduced Lapostolle wines in Canada in 1997 and have had much success. Since that time, we’ve continued to invest in our vineyards and winemaking, focusing on organic and biodynamic practices. The result is wines of even greater depth, complexity and overall quality,” she added.
“We are very excited to reach this agreement with Alexandra Marnier Lapostolle and her husband, Cyril de Bournet, founders of Lapostolle,” said Trialto President and CEO Rick Toller. Trialto said meetings with Alexandra and her team made it clear that both companies shared the same values and convictions on how fine wine brands need to be developed in the Ontario, Quebec and Atlantic Canada markets.
“This move will also gain focus for our diverse portfolio in Canada. We continue to have a strong partnership with Diageo for our Grand Marnier and Spirits portfolio” said Scott Green, Sr. VP of Sales and Marketing for Marnier-Lapostolle, Inc.
Alexandra Marnier Lapostolle and Cyril de Bournet founded Lapostolle in 1994, with the goal to create world-class wines by combining superb terroirs of Chile with French experience and expertise. Lapostolle was a pioneer in developing the Apalta region, a small part of the Colchagua Valley that is now considered Chile’s first grand cru. Lapostolle’s Clos Apalta flagship red wine, introduced in 1999 and awarded the #1 wine of the year by Wine Spectator in 2008, has consistently received critical praise and is widely considered to be among the world’s finest red wines. Today, Lapostolle owns more than 900 acres in three different vineyards and produces over 200,000 cases annually.
About Château de Sancerre:
Château de Sancerre wines from the Loire Valley are owned by the Marnier Lapostolle family. In 1919, Louis-Alexandre Marnier Lapostolle, creator of GRAND MARNIER, bought the Château and its vineyards as a tribute to the city where he was born. Château de Sancerre wines are produced and bottled directly at the Château and is the only Sancerre wine which can be commercialized under the exclusive name of “Château de Sancerre.”
About Trialto Wine Group Ltd <http://www.trialto.com/> :
The Trialto philosophy is ‘Wines of People, Place and Time™’: “The wines we represent tell a story about the people that make them, the place they come from and the period in which they are made,” says President, Rick Toller. “This guides our entire business, as the Trialto focus is to source, import, market, and sell wines from premium family-owned wineries representing important wine regions around the world. We represent incredible premium wines from around the world and serve the Canadian market by helping liquor boards, retailers and restaurants source, sell and market these wines,” he continues. “We measure our success by the success of our winery partners and the success of our channel customers.”