Absolut Pays Homage To The Windy City And Introduces A Chicago-Inspired Flavor In A Crowdsource Designed Bottle - Food & Beverage Magazine

Absolut Pays Homage To The Windy City And Introduces A Chicago-Inspired Flavor In A Crowdsource Designed Bottle

Absolut ChicagoThe world’s most iconic vodka officially unveils the latest limited-edition, city-inspired flavor to the ABSOLUT VODKA portfolio, ABSOLUT CHICAGO.

Just like the city of its namesake, ABSOLUT CHICAGO is a true modern classic. Fused with olive and rosemary flavor, ABSOLUT CHICAGO is perfect for many of the city’s favorite cocktails, including martinis, bloody marys and lemonade simple serve. ABSOLUT Chicago is packaged in a specially-designed bottle, whose design was crowdsourced through a partnership with the Chicago-based design community, Threadless.

Over 170 designs were submitted and over 156,000 votes cast for the unique canvas on the limited-edition bottle. Ross Bruggink, 26, describes his winning design as a “stylized cityscape incorporating architectural and iconic elements of Chicago.”

“ABSOLUT CHICAGO is a product of creativity and collaboration,” said Maxime Kouchnir, Vice President, Vodkas, Pernod Ricard USA. “By putting the bottle design in the hands of artists, ABSOLUT CHICAGO inspired hundreds of people to express their creativity through an unexpected canvas.”

ABSOLUT CHICAGO is the seventh flavor in the US brand’s city-inspired flavor portfolio, which launched in 2007 with the introduction of ABSOLUT NEW ORLEANS, a flavor reminiscent of the Big Easy. Each year since, ABSOLUT has introduced the following US limited-edition flavors – ABSOLUT LOS ANGELES in 2008, ABSOLUT BOSTON in 2009, ABSOLUT BROOKLYN in 2010, and ABSOLUT SF in 2011 and ABSOLUT MIAMI in 2012.

For more information about this new modern classic, visit www.absolut.com/chicago.

Absolut Chicago Mary

  • 2 Parts ABSOLUT CHICAGO
  • 3 Parts Tomato Juice
  • 1/4 Fresh Lemon

About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company’s leading spirits and wines include such prestigious brands as Absolut Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, Plymouth Gin, Seagram’s Extra Dry Gin, Martell Cognac, Hiram Walke Liqueurs, Pernod, Ricard and Avión Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob’s Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. 

About Threadless
Threadless is a creative community that makes, supports, and buys great art. Thousands of people worldwide submit their designs online. Our community picks the ones that get made into t-shirts, bags, wall art, and more. When you buy from us, you support the artist who created the design. Threadless.com. Make Great Together.

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