The House of Martell Continues to Lead Innovation through its 300 Years of Expertise
Martell, the prestigious House of Cognac founded in 1715, announces the launch of a new cognac, “Martell Caractère.” The new blend, available exclusively in California, offers style, elegance, complexity and balance for the true man of character, and pays tribute to the spirit of legendary entrepreneur and Martell founder, Jean Martell.
Jean Martell was an entrepreneur notorious for his strength of character, and Martell Caractère aims to reclaim this spirit. Martell Caractère is rooted in the approaching 300-year-old Martell Method, a unique distillation process passed down from Jean Martell himself. It is created using grapes sourced from Martell’s own vineyards in the Domaine Jean Martell, distilled twice without lees and aged in fine grain French oak barrels. The Martell Cellar Master, Benoit Fil, combines a distinctive blend of two types of eaux-de-vie, the essential components of cognac. The result is a refined blend of elegant taste, revealing a generous character and subtle fruity notes that can be enjoyed neat, on the rocks or in the finest cocktails. Martell Caractère’s distinct tasting notes of citrus, tangerine peel, cinnamon and clove provide superb structure.
“Jean Martell was a man of adventure who constantly sought perfection and elegance, regardless of the challenges it posed,” says Pierre Berard, Senior Vice President, Spirits Marketing, Pernod Ricard USA. “It’s that same tenacity that lives through Martell Caractère today. The House of Martell continues to lead innovation in cognac and we couldn’t be more pleased to share that innovation in the US with such a distinguished product, Caractère.”
The Martell Caractère launch coincides with the unveiling of a short film, created through a collaboration between Andy Garcia and Martell Caractère, showcasing the journey of Mambo music pioneer Israel “Cachao” Lopez. A complete version of the film will be released in February, in tandem with the launch of the program’s digital platform and social media campaign to reveal new icons, selected through a contest from four walks of life: art, entertainment, cuisine and entrepreneurship.
“The way Jean Martell’s bold and visionary nature was described to me reminded me of my relationship with Israel Lopez Cachao, the inventor of the mambo,” said Andy Garcia. “Both men had a dedication to their passion, pursued their dreams and embody the values Icons of Caractère wants to convey.”
Savor the unique harmony of boldness and refinement of Martell Caractère on the rocks, or with our signature recipes.
Enjoy the refined flavor of Martell Caractère with a sparkle of club soda and lemon on the rocks.
Taste an elevated tropical evening with Martell Caractère over pineapple juice, cola and ice.
Electrify your senses with an unexpected twist on a classic. Martell Caractère shaken with agave nectar, fresh lime juice and orange juice over rocks.
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).
The company’s leading spirits and wines include such prestigious brands as Absolut Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, Plymouth Gin, Seagram’s Extra Dry Gin, Martell Cognac, Hiram Walker Liqueurs, Pernod, Ricard and Avión Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob’s Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking.
Martell is the oldest of the major Cognac Houses and was founded in 1715 in the French Charente region by Jean Martell. Its unique reputation, both within France and beyond, rests upon its rich heritage, together with the skill and creativity that Martell continuously strives to hone. The House’s founding principles are based on the pursuit of perfection, which Jean Martell made his motto. This standard has been the House of Martell’s inspiration ever since. To this day, it lies at the heart of every cognac it has created. Martell is the international leader in the XO category.