Farmer’s Choice Food Brands
Introduces GO ORGANICALLY® Fruit Snacks
Farm to Table USDA-Certified Organic Fruit Snacks Made with Real Fruit Purées
ALLENDALE, N.J., – “You’ll like what’s in it…you’ll love what’s not!™” is the plain speaking philosophy behind New GO ORGANICALLY® Fruit Snacks, a new launch from New Jersey based Farmer’s Choice Food Brands.
Reaching shelves in June 2015, Go Organically® Fruit Snacks are USDA Certified Organic bite-size snacks made with real fruit purees and real fruit juices, and are being introduced in three luscious assortments. Fruit Medley, features Strawberry, Orange, Apple, Peach, and Cherry flavors, while Mixed Berry consists of fresh-off-the-vine varieties of Strawberry, Raspberry, Blueberry and Blackberry and Tropical bursts with five sun-ripened varieties including Mango, Kiwi-Strawberry, Pineapple, Pink Grapefruit, and Mandarin Orange.
Go Organically® Fruit Snacks include 100% of the daily recommended value of Vitamin C and are an excellent source of Vitamins A and E. They are GMO free, gluten free, preservative free and made with natural flavors and colors from natural sources. Each individual pack is only 70 calories and produced and packaged in the company’s allergen free New Jersey facilities. The snacks were certified organic by QAI, an official auditor for USDA.
“While a growing number of organic and natural products are hitting the market, frankly, many of them have lost focus on what consumers want most…taste. We set out to make an organic product with real fruit purees and fruit juices that tastes great,” said Josh Shapiro, Vice President of Marketing for Farmer’s Choice and Promotion In Motion. “Go Organically® Fruit Snacks offer an authentically fresh and delicious taste experience that Moms and Dads can feel good about bringing home. The brand represents our dedication to creating high quality, affordable and smart snack choices the whole family will enjoy, with an aim to broaden the set of consumers who will buy organic,” Shapiro added.
Go Organically® Fruit Snacks are initially being offered in 8-count boxes with suggested retail pricing of $3.99, a significantly better value than other organic fruit snacks, especially when considering they have more fruit purees and juices than other organic brands.
A larger size is also being introduced for warehouse clubs while other package types and exciting new varieties will follow.
About Farmer’s Choice Food Brands
Farmer’s Choice Food Brands is a label of The Promotion In Motion Companies, Inc., one of North America’s premier makers of fruit snacks and other snacks and the makers of Welch’s® Fruit Snacks, the #1 fruit snacks brand in the USA. In 2012 and 2013, the company was named one of the fastest growing Consumer Packaged Goods (CPG) companies in the U.S. by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI). It is also one of NJBIZ’s top family-owned businesses and listed on the 2014 Crain’s New York Business Largest Privately Held Companies list.
Promotion In Motion’s leading brands include Welch’s® Fruit Snacks, Welch’s® Fruit ‘n Yogurt™ Snacks, New Welch’s® PB&J Snacks, Juicefuls® Juice Filled Fruit Snacks, Sun-Maid® Milk Chocolate Raisins, Tuxedos Milk and Dark Chocolate Almonds, and many others.