RumChata® Freedom Bottle Program Raises $151,245 For Lone Survivor Foundation
CHICAGO – JULY 21, 2015– This year’s RumChata Freedom Bottle program generated $151,245 for Lone Survivor Foundation (LSF). The not-for-profit organization restores, empowers, and renews hope for wounded service members and their families through health, wellness, and therapeutic support. The total raised for LSF from the first two years of the RumChata Foundation’s program is $289,800.
RumChata’s limited-time collection of red, white and blue logoed bottles were on shelves from Memorial Day through the Fourth of July. Each bottle sold benefitted and supported LSF. In conjunction with the program, the the RumChata Foundation donated $5.00 for every post on Twitter and Instagram using the hashtag #RumChata4LSF. The more than 1,800 social media posts doubled last year’s participation. In addition, RumChata’s Massachusetts distributor Horizon Beverage felt so strongly about the program’s mission, it donated $10,000 directly to LSF.
“We want to thank all of our RumChata fans, distributors and retailers for another year of the tremendous support they gave to the Freedom Bottle program,” said Tom Maas, RumChata founder and master blender. “This year’s contribution will help continue Lone Survivor Foundation’s very important programs for our veterans.”
More about RumChata and where it is available can be found at www.rumchata.com and on the RumChata Facebook page.
About Lone Survivor Foundation
The Lone Survivor Foundation, which was founded by Marcus Luttrell, author of the 2007 #1 New York Times best-selling book, Lone Survivor, about his survival and loss of fellow service members in Operation Redwing, established the foundation to honor and remember American service members by providing unique educational, rehabilitation, recovery, and wellness opportunities to U.S. Armed Forces members and their families. www.lonesurvivorfoundation.org