ANNOUNCING: Life is Beautiful 2015 Culinary Experience - Food & Beverage Magazine

ANNOUNCING: Life is Beautiful 2015 Culinary Experience

Life Is Beautiful

Life Is BeautifulLIFE IS BEAUTIFUL FESTIVAL RETURNS WITH AN ENTICING CULINARY EXPERIENCE IN DOWNTOWN LAS VEGAS

Nationally Renowned Celebrity Chefs, Mixologists And More To Provide A Delectable Fare

Las Vegas, NV (August 20, 2015) – Entering its third year, Life is Beautiful Music & Arts Festival returns with a world-class culinary program featuring the country’s top chefs, grill masters and mixologists, fit to add true deliciousness to the three-day cultural event on September 25 – 27.

This year, the culinary weekend takeover will feature an expanded and intimate grand tasting demonstration that will take place amidst the bustling streets of Downtown Las Vegas, bringing together fans, foodies and chefs throughout the footprint of the festival. From Friday to Sunday, Life is Beautiful Music & Art Festival will feature pop-up culinary demonstrations and villages with notable, Las Vegas chefs known from around the world serving signature cuisines. Additionally, primetime mixologists will keep the cocktails flowing throughout the festival weekend and be serving seasonal favorites to create the ultimate pairings.

“It is very important for us to continue to incorporate the local Las Vegas restaurant scene and food culture into the festival,” says Eve Cohen, Managing Director at Life is Beautiful. “We’re excited to bring the culinary experience closer to the fans this year by providing them with front row access to the pop-up demonstrations.”

Life is Beautiful Music & Art Festival attendees will experience the following:

Craft Beer Garden 

Curated by Michael Shetler, guests 21 and older will savor a top-notch beer selection at the Craft Beer Garden, situated at the Ambassador Stage. 24 craft beers will be available including Alpine Beer Company, Ballast Point, Bohemia, Green Flash, Gulden Draak, Hofbräu, Left Hand, Original Sin Hard Cider, Oskar Blues, Rogue, Santa Fe, Seattle Cider, Shiner Bock, Stiegl, Tenaya Creek and Trumer Pils. There will also be 15 restaurant booths and four food trucks in the surrounding areas for quick bites to accompany a guests’ cold beer.

Culinary Villages

The popular Culinary Village experience will increase in size and flavors this year, seamlessly fusing with the overall festival landscape, featuring culinary displays installed at three of the festival’s music stages. Guests will enjoy spectacular vantage points while feasting on gourmet food from the best local restaurants that Las Vegas has to offer.  Vegan, vegetarian and gluten-free options will also be available throughout the festival.

Cocktail Program

Guests 21 and older will have the opportunity to sample a wide-selection of curated, handcrafted pairings of beer, wine and spirits from some of the world’s most distinguished mixologists, wine makers and brewers courtesy of Wirtz Beverage. Unlike any other music festival, attendees can choose from over 35 specialty cocktails and over 25 craft wine and beer selections. Ketel One Dutch Mule, alongside a selection of frozen cocktails including The Frozen Minty, Milagro Margarita, Yoghurt Stand and The Banana Slip. Sponsors and Partners include Wirtz Beverage Nevada, Dos Equis, Ketel One, Jack Daniel’s Tennessee Whiskey, Milagro, Fernet-Branca.

Pop Up Culinary Demonstrations

Daily interactive pop-up culinary demos will be performed in the VIP area of the Downtown Stage with a live stream for festival attendees to experience. There will be three cooking expositions and two mixology segments preformed daily. The chef lineup for this intimate demonstration experience include Kim Canteenwalla, Elizabeth Blau, Duff Goldman, Hubert Keller, Sam Marvin, Rick Moonen, Carla Pellegrino, Steve Samson, Adam Sobel, and John Tesar. The mixology lineup includes Eric Hay, Andrew Pollard, Jaime Salas, Ricky Gomez, and Willy Shine.

VIP Offerings

Hometown favorite, Hearthstone Kitchen & Cellar will be the exclusive cuisine only available for purchase by those who have VIP wristbands.

For more detail on the culinary events throughout the weekend and to purchase single day or 3-day tickets, please visit www.lifeisbeautiful.com.

About Life is Beautiful:

Life is Beautiful is an inspirational company dedicated to helping people conquer their fears and chase their dreams. Its signature project, the Life is Beautiful Festival was founded by Rehan Choudhry in 2013 and launched in October of that same year as a highly successful lifestyle event featuring marquee musicians, chefs, artists and speakers. Held in the heart of Downtown Las Vegas, Life is Beautiful attracted more than 60,000 attendees in its first year, grew to more than 90,000 attendees in its second year and expanded to a three-day festival.

About Insomniac:

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company’s top priority. Throughout its 20-year history, Insomniac has produced more than 250 festivals, concerts and club nights for nearly 5 million attendees in California, Colorado, Florida, Nevada, New York, Texas, Puerto Rico, and the United Kingdom. The company’s premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted more than 400,000 fans over three days in June 2015. The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.

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