Beaverton Foods expands co-packing, private clabel business with new brand manager
Industry pro, Cindy Sitton, joins Oregon’s 87year-old specialty condiment manufacturer to help build an area of the business that represents more than 120 co-packing partners at Beaverton Foods.
Sitton has been hired as Beaverton Foods’ Co-Packing and Private Label Brand Manager. She is responsible for managing current customers as well as recruiting new business. Additionally, she will help co-packers with their sales efforts, which will include the ecommerce sector such as working with Amazon and other digital businesses.
“Everyone wants to do business with Amazon, but they don’t know how to navigate through the process,” Sitton explained. “I bring a lot to the table for both mass market and in the independent natural and specialty trade at the retail level.”
Most recently, Sitton worked at Advantage Sales & Marketing, based in Irvine, CA, for eight years as Customer Development Manager. Prior to that she owned a brokerage business for five years; specializing in the natural and specialty foods industry.
Domonic Biggi, CEO of Beaverton Foods, said he’s pleased to welcome a seasoned pro to the sales team.
“I’ve known Cindy for a long time and she brings more than two decades of key experience to an area of the business we want to streamline,” Biggi said. “This is a part of the business I’ve wanted to give more emphasis to for a while now.”
Beaverton Foods’ Beaver Brand and Inglehoffer are the leading shelf-stable horseradish and award-winning specialty mustards in the US* and it is the largest Safe Quality Food (SQF) certified processor of authentic wasabi products in North America. The company also offers a wide variety of best-selling gourmet sauces, garlic, spices, and other unique specialty condiments packaged under these labels: Beaver, Inglehoffer, Napa Valley, Tulelake and Pacific Farms. In addition to its own brands, the company develops, produces and co-packs a broad range of products for companies in the US and abroad.
About Beaverton Foods:
Since 1929, the privately held Beaverton Foods has thrived by following wholesome business practices set in place by Founder Rose Biggi (pronounced Bee Gee). What started in Rose’s basement, grinding and bottling homegrown horseradish roots, has now grown to a family owned, multimillion dollar corporation with more than 150 specialty condiments. These products are sold in mainstream grocery and specialty foods stores, restaurants, and gourmet shops throughout the US and in 12 foreign countries. Today, Rose’s son Gene Biggi serves as company Chairman. CEO Domonic Biggi refers to his father as the “Maestro of Mustard” and “Master Innovator.” Gene Biggi first developed his palate for developing unique specialty condiments from his mother Rose’s kitchen as a kid. He was the first in the nation to develop and bottle Chinese Hot Mustard and Honey Mustard. Domonic says his father is actively involved in all new product development. Fourth generation Jeff Biggi says of his grandfather: “He is selfmade … he created the category niches; there was no jalapeno, fruit or whole grain categories when he started developing mustards in the 1950s.” Industry professionals share the same sentiments about Gene Biggi. National Mustard Museum Curator Barry Levenson called Gene “fearless” in the art of mustard making. “Gene Biggi never ceases to amaze me,” he noted. “He still comes up with new mustard flavors that seem to anticipate the hottest trends in taste. Gene is not only imaginative; he is also fearless. Not every flavor will take off, but he is willing to commit to adventurous flavors.”
The company has 70 employees at its 70,000-square-foot headquarters based in Hillsboro, Oregon. In addition to its HACCP program the fourth generation family owned company also has the following certifications: kosher, organic, gluten free and SQF (Safe Quality Food). For more information, call (503) 646-8138 or visit www.beavertonfoods.com. Orders can be made online or by calling (800) 223-8076.