NH Liquor Commission Hand-Selects Eight Barrels of Exclusive Knob Creek® Single Barrel Reserve Bourbon
Limited amount of Knob Creek’s sought-after whiskey available at select NH Liquor & Wine Outlets
The New Hampshire Liquor Commission (NHLC) recently hand-selected eight barrels of Knob Creek® Single Barrel Reserve – or the equivalent of about 1,250 bottles – to offer exclusively to New Hampshire customers. Knob Creek® Single Barrel Reserve, which is produced at the Jim Beam Distillery in Clermont, Kentucky, will be available at select NH Liquor & Wine Outlets beginning this week.
This past March, NHLC representatives traveled to the Jim Beam Distillery to hand-select eight barrels of Knob Creek® Single Barrel Reserve and to learn about the Jim Beam Distillery’s whiskey-making process and tradition.
“The New Hampshire Liquor Commission is committed to providing customers with premium offerings they simply cannot obtain elsewhere,” said NHLC Chairman Joseph Mollica. “NHLC experienced $642 million in total sales last year, including $357 million in spirits sales alone. That extraordinary buying power allows us to make purchases of in-demand products, like Knob Creek® Single Barrel Reserve, and to make those products available at the most competitive prices. With interest in premium spirits on the rise, and particularly interest in the Knob Creek® brand, this acquisition of Knob Creek® Single Barrel Reserve will help us continue to differentiate ourselves from our competitors and to deliver record revenues to the New Hampshire General Fund.”
Producers often blend multiple barrels of bourbon together to create consistent taste and flavor. But in the case of Knob Creek® Single Barrel Reserve, Knob Creek chooses a select few barrels for their distinct quality to be bottled individually. Each barrel—including each barrel that is coming to New Hampshire—will have a unique flavor profile, with variations in flavor, taste, color and aroma, depending on a variety of factors, including final age, rack placement and other “proprietary methods” that have been passed down for seven generations. While there is variation from barrel to barrel, according to Knob Creek, tasters will notice that Knob Creek® Single Barrel Reserve features “deep and complex flavors of vanilla, nuts and oak.”
At 120 proof and aged a minimum nine years, Knob Creek® Single Barrel Reserve will retail for $46.99 per 750ml bottle. Knob Creek® Single Barrel Reserve will be available for the discounted price of $41.99 for a limited time only at select NH Liquor & Wine Outlets.
“Our customers will appreciate this exclusive opportunity to enjoy one of the most coveted and unique whiskeys on the market,” said Mark Roy, NHLC Spirits Marketing and Sales Specialist. “The flavor profiles from each unique barrel range from sweet caramel to big, bold and spicy—and everything in between. These specific flavor profiles will only be available here in New Hampshire. The best way to appreciate the subtle differences in flavor is to taste bottles from multiple barrels.”
NHLC first purchased two barrels of Knob Creek’s award-winning Knob Creek® Single Barrel Reserve in 2012. NHLC purchased three barrels the following year and are now up to eight barrels. Last year, NHLC sold its three-barrel, 208-case supply of Knob Creek® Single Barrel Reserve in just three months. Knob Creek® sales at NH Liquor & Wine Outlets have increased by more than 15% over the past 12 months.
Knob Creek® Single Barrel Reserve Bourbon: Reminiscent of pre-prohibition-style bourbon, Knob Creek® Bourbon is known for its “big, full flavor that strikes your senses with a maple sugar aroma and distinctive sweetness,” according to Knob Creek. The legendary Booker Noe, who paved the way for whiskey’s “small batch movement,” named Knob Creek® after a stream flowing through President Abraham Lincoln’s childhood Kentucky home.
Visit www.LiquorandWineOutlets.com and use the product locator to find Knob Creek® Single Barrel at your closest NH Liquor & Wine Outlet.
About the New Hampshire Liquor Commission
The New Hampshire Liquor Commission (NHLC) operates 79 retail locations throughout the Granite State and serves more than 11 million customers each year. More than $3 billion in net profits has been raised since the first store opened in 1934. NHLC had its best sales year ever in Fiscal Year 2015, generating $642 million in gross sales, an increase of $21 million – or 3.4% — over the previous fiscal year. Total liquor net profits transferred to the New Hampshire’s General Fund reached $151.7 million, which are used to fund programs including education, health and social services, transportation and natural resource protection.
Visit www.LiquorandWineOutlets.com to locate a store, search for product availability, learn about monthly sales, review wine tasting schedules, and sign up to receive significant savings with monthly Email Extras.
Knob Creek® is a registered trademark of Jim Beam Brands Co. and is used with permission