ProWein 2017: Unique Exhibits & Programs

ProWein 2017: Unique Exhibits & Program for International Wine Sector

ProWein 2017, International Trade Fair for Wines and Spirits, is setting new standards: trade visitors will meet more than 6,300 exhibitors from 60 nations, including all relevant winegrowing regions of the world – a total of 295 – plus some 400 spirits specialties. The event will take place from March 19 – 21, 2017 at the fairgrounds in Düsseldorf, Germany.

About half of the exhibitors will come from France and Italy. Like other countries, they will be represented by all relevant wine regions – from the Abruzzi to Veneto and from Bordeaux to the Sud-Ouest. Other top exhibitor nations will include Germany, the New World, Spain, Austria and Portugal. Numerous new discoveries will include the Dos Hemisferios winery from Ecuador, Pico Wines from the Azores and the Turnau winery from Poland. Celebrating its premiere will be the Asian Wine Producers’ Association uniting a variety of Asian wine makers. The already well-established segment of organic wines and international organic associations is seeing further growth, also with the “Organic World” special show featuring some 30 international exhibitors, mainly from Europe.

ProWein’s ancillary program is also taking shape: numerous tasting sessions are planned in the extended ProWein Forum in Hall 13 as well as in Hall 10 or directly at the exhibitors’ stands. The line-up will range from nationally oriented tasting sessions to multi-origin combinations like the tasting zone of the international wine prize MUNDUS VINI. Other highlights will include the worldwide unique Champagne Lounge featuring 40 Champagne producers. This lounge will be located in the center of the Champagne segment which will include 150 other brands. At the “same but different” special show 10 companies will present unusual wine and spirits production and marketing concepts. Another special show at ProWein 2017 will focus on packaging and design.

With the motto “Spirits & More: Exclusive Cocktails with Coffee, Wine and Craft Beer”, bartenders like Tom Weinberger will present trendy spirits creations in the FIZZ Lounge. These new ingredients blend their individual aromas with high-quality spirits to create new taste experiences. Craft beers complement whisky and tequila, act as fillers and substitutes for classic bitters. Perfect partners for wines are aged spirits like rum, brandies and liqueurs while coffee in form of cold drip, cold brew or nitrogen-enriched creates a special flavor.

Route USA

A highlight will again be “Route USA”. For U.S. buyers, importers and wholesalers coming to the show, ProWein and Wine Enthusiast have built “Route USA”, guiding U.S. visitors to those producers who seek to meet them. Producers will have special signage indicating their interest in finding importing and distribution partners in the United States.

Improved Services for Visitors

The gastronomy offers at the fairgrounds will be expanded and will include a number of food trucks in the outdoor space between Halls 9 and 17. The newly designed ProWein website www.prowein.com offers a host of useful information for planning a trip, including the exhibitor data base, an export guide and the ticket shop.

For further information on visiting or exhibiting at ProWein 2017, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site www.mdna.com; Subscribe to our blog at http://blog.mdna.com; Follow us on twitter at http://twitter.com/FoodBev_MDNA