Heins Brings Three Decades of Innovative Spirits Marketing and Operations Experience
to Broken Shed Distilleries
Broken Shed Distilleries, Inc. announced that Jean-Marie Heins has been named Chief Marketing Officer. In this role, Heins will be responsible for the overall marketing strategy and implementation for Broken Shed Vodka, and will report to Samuel A. Brown, Executive Chairman and Jonathan Bailey, Chief Executive Officer and President.
Heins has a proven track record of growing industry leading brands and joins Broken Shed after a long career at Sidney Frank Importing Co., Inc. Hired by Sidney Frank, she played an integral role at the company, serving in a variety of marketing roles. Most recently, Heins held the title of Executive Vice President of Marketing and Sales Operations and was instrumental in the launch and development of brands including Casamigos Tequila, Grey Goose Vodka and Jägermeister. Heins was also responsible for developing and executing a variety of innovative marketing programs for the company’s entire portfolio of brands.
“Jean-Marie will play a pivotal role in growing Broken Shed Vodka distribution and optimizing our marketing efforts.” said Brown, “Her extensive experience in the distilled spirits industry will make an immediate impact on our company and we are very happy to welcome her to the Broken Shed family.”
“I am proud to join Broken Shed Distilleries as their new CMO. I am incredibly excited to have this opportunity to work with Sam, Jonathan and the rest of the team to develop the brand. Broken Shed Vodka is a gem of a product with a fantastic clean, crisp taste and a wonderful brand story.”
Heins holds a bachelor’s degree in Economics and Fine Arts from the College of Mt. St. Vincent.
About Broken Shed Distilleries, Inc.
Broken Shed Distilleries, Inc. is the home of BROKEN SHED VODKA™ the award-winning New Zealand vodka rolling out across the USA. The premium vodka known for its distinctive clean, crisp taste is crafted from the finest, most natural ingredients: whey distillate “Milk Honey” and the freshest clearest water from two pristine water sources, including a naturally mineralized 15,000-year-old aquifer in the mountains of the south island. The brand founders, American expats living in New Zealand, realized they had amazing resources available to them and set out to develop their proprietary vodka recipe in an old shed on the shores of Lake Wanaka. Once they had a recipe they loved, they named it Broken Shed to honor the brand’s birthplace. Broken Shed Vodka has no additives and is naturally gluten and GMO free. Enjoy Broken Shed Vodka Responsibly. Come inside at BrokenShedVodka.com.
Awards: Platinum Medal: 2017 SIP Awards | Double Gold in Spirits: 2017 74th WSWA Exhibition & Convention Tasting Competition | Gold Medal: 2017 Los Angeles International Spirits Competition | Silver Medal: 2017 San Francisco World Spirits Competition | Bronze Medal: 2017 New York International Spirits Competition | 91 Points from Wine Enthusiast