Education sessions provide step-by-step playbook to
launch products—from distribution strategy to retail success
Craft Beverage Expo (CBE) 2018, the only show dedicated to independent beverage producers, is pleased to present the event’s full line up of education sessions. The three show days of education will feature support and insights along each point of the product distribution lifecycle. From locating distribution partners to capitalizing on retail success to expanding into new markets, CBE is aiding the pioneers at the forefront of the craft movement to turn a profit in this competitive landscape. This one-of-a-kind conference and tradeshow for alcoholic and non-alcoholic craft beverages will take place at the Omni Louisville in Louisville, Kentucky, on December 4-6, 2018.
The Alcoholic Beverages global market is projected to reach $1.86 billion by 2026. With more than $31 billion in sales in 2017, craft producers are looking for guidance on how to capitalize on the market growth and looking to overcome the biggest roadblock in this industry: how to distribute in a highly regulated marketplace. The 2018 Craft Beverage Distribution Conference, the event’s educational component of CBE, will take independent and small batch producers step-by-step through the distribution stages to ensure attendees’ products get to the retail channel.
“CBE has truly listened to the needs of the industry and have curated an event that will deliver actual solutions and strategies to put each attendee on a solid path of success,” said Kellie Shevlin, Executive Director of Craft Beverage Expo. “The dynamic line-up of presenters joining us for CBE 2018 includes the industry’s leading experts and thought leaders, each with a unique business perspective on the value of a distribution strategy, and each committed to providing answers that help solve our business challenges.”
Each day will build on the previous day’s sessions, providing a complete overview of the distribution process. The lifecycle will start by teaching attendees the tools needed to build relationships with distributors, develop distribution strategies, identify growth and expansion goals, and will wrap with retail strategies for retail success.
These industry-leading keynote speakers have each mastered their own hurdles in the beverage industry and will share their personal and professional insights:
- Eli Aguilera
Vice President – Spirits & Beer Divisions and Concierge Sales, Total Wine & MoreKeynote Session: How to Win in the Retail Space
- Brian Rosen
Chief Operating Officer, BevStrat
Keynote Session: Survival in the New Age of Independent Brands
- Cheryl Durzy
Founder and CEO, LibDib
Keynote Session: The Past Present and Future of the Middle Tier
Boutique wineries, independent producers, craft beer firms and craft spirits companies and others in attendance can connect their newfound knowledge with vendors and service providers at Craft Beverage Trade Show. The robust marketplace will feature turnkey solutions to compete in this crowded and expanding segment. The curated show floor has been designed to cater to spirit producer’s unique business needs, giving them the opportunity to establish and strengthen relationships with key vendors and service providers.
These two critical events for independent producers—Craft Beverage Distribution Conference
and Craft Beverage Trade Show will combine world class education with an unprecedented exhibit experience which will open the door to insights, tools and services needed to succeed in today’s small-batch world of distribution and the retail landscape.
Tickets to both Craft Distribution Conference and Craft Beverage Trade Show are now available. To purchase tickets or find out more, visit www.craftbeverageexpo.com. To exhibit at Craft Beverage Expo 2018, visit www.craftbeverageexpo.com/expo. Success in business starts at Craft Beverage Expo 2018.
About the Craft Beverage Expo and Craft Distribution Conference
Founded in 2014, Craft Beverage Expo (CBE) is the leading trade exposition and conference for the entire craft beverage industry, with the primary goal of creating and defining a cohesive craft beer, wine, cider, mead and spirits market. As the premier show for the industry, CBE offers education, marketing strategies and turnkey solutions for the challenges facing craft beverage producers today. CBE 2018 will take place December 4-6, in Louisville, KY. For more information, visit www.craftbeverageexpo.com.