Ice Pops Reinvented: FrutaPOP’s Healthy New Take on Booze-Infused Frozen Treats - Food & Beverage Magazine

Ice Pops Reinvented: FrutaPOP’s Healthy New Take on Booze-Infused Frozen Treats

Boozy frozen treats are really having a moment, and now, thanks to FrutaPOP’s gourmet, alcohol-infused ice pops, this new, healthy way to enjoy frozen cocktails is taking off too. With all-natural ingredients and no sugars, syrups or dyes, you can feel great about sipping on any of their incredible flavors—- especially the new Coconut Brosé Rosé or Watermelon Margarita POPs with only 45 calories each!

Part popsicle, part cocktail, these “poptails” are already garnering a lot of attention on social media and are available online at www.frutapop.com in packs ranging from 12-48 POPs each, ready to ship nationwide to your home and office. With around 5% ABV and all with less than 60 calories, you can choose from a wide variety of other flavors too, including Sparkling Mango Mimosa, Piña Colada, Moscow Mule, Guava Cosmo and more. They’ve also recently added a few mouth-watering non-alcoholic options like their Cold-Brew Chocolate Coffee POPs or a variety of Fruit & Juice POPs.

Named one of the Top 12 Innovative New Brands at this year’s International Restaurant & Foodservice Show of New York, FrutaPOP has not only created a buzz with its tasty, retro treats, but also with its customizable branding options on its packaging that pair along with an easy-to-use augmented reality app.

As summer approaches, so does outdoor event season, and FrutaPOP is taking the opportunity to cater itself to trend-seeking brands and event planners. Whether it’s a restaurant hosting a rooftop happy-hour, a bar throwing a party in the Hamptons or a resort or hotel offering poptails poolside, the goal is always to keep frozen poptails in guest’s hands and get people talking about a specific brand or event. And now, FrutaPOP offers a smart and chic new way to do both at the same time!

The branding options start with the FrutaPOP label, which is completely customizable, offering companies and events a fun opportunity to highlight themselves in a creative and highly Instagramable way.

Its most impressive innovation however, lies in its newly-released augmented reality app. Just download the free app*, scan your poptail label and watch as it comes to life! As additional branding, FrutaPOP gives clients the option to showcase their own video content through the app, along with the ability for guests to post directly to Instagram.

From wedding-inspired labels with a fun-loving bride-and-groom-focused video, to corporate functions featuring brand-forward packaging with enticing promotional footage, this AR technology creates a sleek consumer experience that’s sure to pique the interest of all types of party guests. FrutaPOP is also taking this a step further by giving clients the option to purchase brandable coolers, carts, freezers and even “POP Coozies” that make for a truly standout display.

The icy and flavorful FrutaPOP product itself is enough to keep customers coming back for more, especially with all the sunshine that’s right around the corner, but it’s really its package-branding capabilities and innovative AR technology that’s going to take this year’s summer event season to the next level.

Check out @FrutaPOP on Instagram to find out what type of events they’ve already inspired and stay-tuned to see where they’ll POP up next.

*available now in the iTunes App Store and Google Play

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