Lizzo-inspired Fruity Pebbles Bathtub Shots To Promote Unicorn Farts beer - Food & Beverage Magazine

Lizzo-inspired Fruity Pebbles Bathtub Shots To Promote Unicorn Farts beer

Baltimore craft brewery DuClaw Brewing Company posted photos of brewer Brandon Stanko and Diablo Doughnuts doughnut shop owner Michael Roslan in a bathtub full of Fruity Pebbles this week to announce the June 2020 return of their collaboration beer, ‘Sour Me Unicorn Farts.’

“We wanted to get the word out there in a creative way before distributor preorders in December,” said DuClaw Marketing Director Madeline Caldwell. “Recreating Lizzo’s genius Skittles bathtub post on Instagram was an idea we couldn’t pass up. A lot of people had to say yes to make this happen with a small budget, and we pulled it off. It was a lot of fun.” 

The shoot took place in iconic Graffiti Alley off of North Avenue in Baltimore, Maryland, and used 32 boxes of Fruity Pebbles, 36 Unicorn Farts doughnuts, a bathtub purchase that was later donated to Habitat’s ReStore, and a whole lot of glitter. 

Glam was done by Meaghan Whalen of Fleurt Beauty Company, and included glitter beards, glitter armpit hair and glitter facial accents, plus camera-ready makeup. Lauren Bell of Lauren Bell Style helped with shot styling. Photography was done by Rachel Bradley, part of the DuClaw marketing team. 

Sour Me Unicorn Farts will be available for distributor preorder in December 2019. The beer will hit shelves by June 2020.

 About DuClaw Brewing Company
One of Maryland’s first and largest craft breweries, Baltimore-based and fearlessly innovating since 1996: Craft Be Cherished. Rules Be Damned. www.duclaw.com.

Find DuClaw distributed in 19 states and DC: AL, CT, DE, FL, GA, IN, MD, NJ, NY, NC, OH, PA, RI, SC, VA, DC, WV, TN.

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