First-Ever Canned Sparkling Mezcal, Elenita, Partners with Ben E. Keith Beverages on Texas Launch - Food & Beverage Magazine

First-Ever Canned Sparkling Mezcal, Elenita, Partners with Ben E. Keith Beverages on Texas Launch

Elenita, the world’s first canned sparkling mezcal, is thrilled to announce its partnership with Ben E. Keith Beverages for statewide distribution in the Texas market.

The product will be available statewide, with the initial focus on Dallas-Fort Worth, Houston, Austin and San Antonio. Elenita can be purchased at Total Wine and Goody Goody retail locations, with other key liquor chains being added in the coming months.

 

“We are excited to partner with Ben E. Keith since they offer the expertise and knowledge of a craft spirits distributor, while boasting the capabilities and reach of a major beer distributor,” said Elenita Co-Founder and CEO, Jordan Dil.  “This positions them to really understand our vision for Elenita, and makes them the perfect partner to scale the brand with. T.J. and his team at Ben E. Keith are best in class, and we are excited by the opportunity to bring Elenita to the Texas market with them.”

 

Crafted from 100% Agave Espadín – an artisanal mezcal distilled in Oaxaca – Elenita is bold, authentic, and a little unexpected. The iconic smokey nectar is combined with natural juices and sparkling water to create an easy drinking, balanced flavor profile. Perfectly packaged in 12oz slim cans, Elenita is available in two distinct flavors: the light and refreshing Cucumber Lime Basil and the never too sweet, perfectly spicy Pineapple Jalapeño.

 

“Elenita is a great addition to our growing spirits portfolio as both the brand and the team behind it embodies the attributes we are looking for in our spirits partners.  Considering the ongoing success of the ready-to-drink category and mezcal’s rising popularity, we believe Elenita is well positioned for long term success in Texas,” said T.J. Samuelson, Texas Spirits Manager at Ben E. Keith.